Latest News

Nex Hasbro
News
Nex and Hasbro Expand Collaboration to Transform Beloved Family Board Games Into Active Play Experiences

Nex, the leading active entertainment company, and Hasbro, a leading toy and game company, are expanding their collaboration to launch a new suite of interactive family games exclusively for the award-winning Nex Playground console starting now. Building on the success of the Peppa Pig: Jump & Giggle game launch on Nex Playground last year, Nex and Hasbro are deepening their relationship to transform some of the most popular family board games of all time – Hungry Hungry Hippos, Connect 4 and Candyland. Hungry Hungry Hippos: Move N’ Munch is the first in the suite of Hasbro games to launch, available on Nex Playground starting today. Using proprietary AI motion tracking technology developed by Nex, players use their whole bodies to jump, squat and wave their arms to help the Hippos chomp the fruit they love! Up to four participants can play simultaneously.

BoxLunch Hello Kitty
Licensing News
BoxLunch Embraces Flower Power with an All-new Hello Kitty and Friends Floral Collection

In celebration of Hello Kitty’s 50th anniversary year, fandom-forward retailer BoxLunch launched a new, exclusive Hello Kitty and Friends Floral Collection, now available for fans to enjoy. Whether lounging amidst the flower beds or joyfully frolicking in poppy fields, this assortment of apparel and accessories promises to infuse fun, freshness, and a sense of joy into the wardrobes of all kawaii couture aficionados.

Beacon Media Group Logo communications Leadership Exec Appointments Report Media Mix Matters 2024
News
Beacon Media Group’s 2024 Media Mix Matters Report Reveals Key Trends in Kids’ and Family Media Consumption

Beacon Media Group, the media and marketing agency subsidiary of Kartoon Studios, Inc (NYSE American: TOON) specializing in kids and family, releases its latest annual landscape outlook, “Media Mix Matters 2024: Emphasizing Audience Consumption,” which addresses the changes shaping kids, parent and family media habits over the last year and offers valuable media mix spend analysis, tailored to the latest viewing behavior across platforms and services.

Sonic the Hedgehog Sega Heathside
Licensing News
Heathside Signs License Renewal Agreement with SEGA to Produce Sonic the Hedgehog Products

Heathside Ltd has renewed an existing established agreement with SEGA and has added additional products into the foray for Sonic the Hedgehog. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd. The additional Sonic licensed lines will launch Q4 2024 through selected retail partners and will include a variety of toys, collectables, and gifts. Darren Epstein from Heathside commented, ’‘We are over the moon to be continuing our relationship and license with SEGA and Sonic. We have long experience working on the brand and we are so happy to continue and expand the categories we have!”

schleich share your stories
News
Schleich Expands ‘Share Your Stories’ Initiative While Preparing to Open 100th Flagship Retail Location in NA

Schleich, the world’s leading manufacturer of animal characters and playsets, is amplifying its Share Your Stories initiative. Since 2022, the brand that lets imaginations run wild and shapes storytellers for life has surprised and delighted thousands of kids who have shared story videos inspired by playing with schleich toys. As schleich continues to encourage kids of all ages to capture their creativity, the brand is making it easier than ever to share their stories with the brand community. This year, kids and their parents can easily record and share their #schleichstories videos directly on the schleich website, with additional opportunities to share in-person at participating flagship retail locations across North America.

Toikido Piñata smashlings care bears cloudco
News
Toikido and Cloudco Entertainment Launch Care Bears Crossover Event in Piñata Smashlings Universe on Roblox

Toikido, in partnership with Cloudco Entertainment, is thrilled to announce a captivating crossover event that brings the Care Bears into the expansive world of Piñata Smashlings on Roblox. This engaging event, running from September 14th through November 15th, introduces “Care Bears Adventure Island,” a specially designed level that creatively transforms beloved Care Bears characters into playful Smashlings forms, providing fans with a unique and interactive experience.

Samsung TV Mattel Barbie
Entertainment News
Mattel to Bring Three Channels to Samsung TV Plus

Mattel, Inc has partnered with Samsung to deliver its first three 24/7 Free Ad Supported Streaming (FAST) channels on Samsung TV Plus, Samsung’s free TV streaming service. The Barbie and Friends, Hot Wheels Action, and Mattel Jr. channels are set to go live later this year and will be free to access from Samsung Smart TVs, Galaxy Devices and on the Web at www.samsungtvplus.com. The three new channels from Mattel will feature content inspired by globally beloved brands such as American Girl, Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Matchbox, classic Monster High, Thomas & Friends, and more.

steiff bear language
News
Steiff Expands Brand Presence with New Visual Language

Margarete Steiff GmbH is launching a new visual language with the aim of further developing the company’s brand presence following the logo update last year. The new visual language includes both an overarching umbrella brand representation and specific campaigns for the individual product lines “Friends,” “Originals,” and “Editions.” The umbrella brand campaign celebrates the 140-year heritage of Steiff’s iconic Teddy bears in a journey through time, while the campaigns for the “Friends,” “Originals,” and “Editions” product lines emphasize their unique features and positioning. The “Friends” campaign humorously presents the plush animals in a monochrome environment, while the “Originals” campaign showcases them in the natural habitat of their real-life counterparts. The “Editions” campaign highlights the high-quality collector’s items as works of art. All campaigns are characterized by a common visual code and unified branding.

Daniel Arsham dr seuss lorax
Licensing News
Dr Seuss Enterprises Announces Daniel Arsham as Guest Artist for the Release of Lorax-Themed Sustainable Capsule Collection for Earth Day

The beloved characters from Dr Seuss’s timeless classic The Lorax are getting a contemporary makeover in an unprecedented collaboration with renowned artist Daniel Arsham, marking the first time the artist has officially collaborated with Dr Seuss Enterprises, this groundbreaking partnership merges the whimsical world of Dr Seuss with Arsham’s unique artistic vision, resulting in an innovative exploration of environmentalism and imagination, just in time for Earth Day.