Disguise, Inc, the costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) has announced their partnership renewal with Microsoft, making them the only costume partner for the world’s most popular and number one downloaded game, Minecraft. Disguise will retain worldwide rights to continue to design, market, manufacture and distribute Halloween costumes and Halloween costume accessories for the Minecraft brand commencing in 2023. In addition to the game being one of the most downloaded games of all time, it is also one of the most popular brands for costumes and dress up in the world. With an already full line of Minecraft that continues to grow year after year, Disguise has plans to grow the business even more internationally bringing additional styles and versions to retail all over the world.

MORI – the award-winning sustainable baby and toddler lifestyle brand – has launched a collaboration with the much-loved World of Peter Rabbit in a licensed deal executed by Penguin Ventures on behalf of brand owner and Beatrix Potter publisher, Frederick Warne & Co (now part of Penguin Random House). The charming keepsake collection of day and sleepwear, which is full of delightful fun and adventure for newborns up to 5 year olds, is now available and is sure to be adored by fans of Peter Rabbit, young and old!

After a major boost from the return of consumers to the high street in 2022, Rainbow Productions, the UK’s official supplier of licensed children’s characters for events, has announced plans to ramp up character appearances at retail venues throughout 2023. If you’ve spotted pre-school and early years family favorites such as Bing, The Gruffalo and the Octonauts at an in-store event, chances are it’s all thanks to Rainbow Productions. As well as generating brand visibility and increased customer engagement, retail tours directly boost average sales on character-related merchandise, in some cases by as much as 200%.

Maurizio Distefano Licensing, Italian agent for the hit pre-school shows Bluey, Masha and the Bear and Bing, has highlighted the growing success of all three titles on the leading Italian linear kids’ channel Rai YoYo, its on-demand service Rai Play, and numerous other platforms. In fact, Rai Yoyo has now increased Masha and The Bear’s presence to 11 episodes per day. The show also has a wide representation on many other platforms such as DeA Junior, Netflix, Prime Video and TIM Vision, while YouTube has just launched a new series of short videos in which the delightful Masha stars in never-before-seen stories.