TheSoul Publishing, a global leader in content creation, is excited to announce its partnership with several top international licensing agencies, including J&M Brands, Caravanserai, and Rocket Licensing to develop programs across a number of its flagship brands, including Baby Zoo, 123 GO!, and 5-Minute Crafts. These European based agencies, leaders in their respective markets, will collaborate with TheSoul Publishing to expand the reach and impact of its popular content. With a focus on creating globally appealing content, TheSoul Publishing is committed to building relationships with agencies to develop global consumer products programs worldwide. These partnerships allow TheSoul, which has over 1.5 billion social media subscribers, to further extend the reach of its brands and characters by introducing new branded consumer products to international audiences.

VP Racing Fuels, Inc, a global leader in performance fuels, lubricants, and additives, is proud to announce a lineup of new licensees for the brand’s merchandising program. “VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, Director of Brand Management and Licensing at VP. “Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks.”