Amuse Animation to Produce First Original Digital-Led Preschool Series from eOne
Amuse Animation, a boutique digital-centric animation studio, has entered an agreement with Hasbro entertainment studio, eOne to produce a digital-led animated series. The eOne deal marks Hasbro’s first collaboration with Amuse Animation, and their first ever original, direct-to-digital preschool project. “In an ever-changing media landscape, it is clear that digital-born properties are winning the hearts of children and families around the world now more than ever before. Hasbro has long been at the forefront of innovation in play and entertainment, and this move into digital-first IP generation will allow us to build fandom by reaching our audience directly via YouTube and learning from their viewing behavior in real-time,” commented Tom Hartley, VP of Digital Content at eOne / Hasbro. “With its strong positioning as a digital-first preschool animation studio and its rapid-response production, Amuse Animation is the perfect partner for this new endeavor.”