Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at this year’s Licensing Expo in Las Vegas. For the past 22+ years, Brand Central has specialized in brands that drive cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley’s, portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, as well as Kraft Heinz, which includes beloved brands such as Heinz, Kraft Mac & Cheese, Oscar Mayer, Jell-O, and Kool-Aid – just to name a few. The agency also represents Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli and many more, as well as cult favorite food and beverage brands including: Tapatio Hot Sauce, and Yellow Tail wine.

The iconic, globally recognized brand “B.Duck” and B.Duck Family Character has joined forces with Stephanie Kupperman at Licensing 360 to bring “B.Duck” to the U.S. licensing market. For the first time, “B.Duck,” “Buffy”, “B.Duck Baby” and more are available for U.S. consumer product partnerships and collaborations.

Jade City Foods, a creative gourmet food manufacturer, and Manic Panic, the iconic hair color and beauty brand, are proud to announce a new collaboration that offers Manic Panic Dye-Hards a whole new way to start their mornings and season their food with an official line of coffees and hot sauces. Launching the collaboration with hot sauces modeled after some of their popular colors, Series 1 is comprised of five fierce flavors.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a wide-ranging partnership with renowned athletic and lifestyle brand Champion for a collaboration with Taito’s iconic Space Invaders brand. WildBrain CPLG has also inked further deals for Space Invaders in key markets, including the US, Canada, Spain, Portugal and Andorra, in what is the arcade gaming IP’s 45th anniversary year.

Award-winning global animation studio ZAG has partnered with Afterverse, creators of the immensely popular free to play metaverse PK XD, for a new in-game collaboration featuring the characters from the global hit TV series Miraculous – Tales of Ladybug and Cat Noir. Now in its fifth season, Miraculous – Tales of Ladybug and Cat Noir, is scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).