Glo, the company behind the award-winning sensory water toys, Glo Pals, is refreshing their water-activated light-up toys and expanding their product offerings this summer. The Glo Pal characters, Alex, Blair, Lumi, Pippa and Sammy have evolved, with new designs and personalities. Additionally, two new innovative sensory products, Pick Up Pals and Sensory Jar, are joining the line-up to expand play patterns beyond bath time.
WS Game Company, one of the few premium board game manufacturers with an authorized Hasbro license, has announced the debut of a limited-edition Monopoly game in honor of Hasbro’s 100th Anniversary. The new game board, developed in partnership between the two companies, features a fully custom illustrated game board showcasing 90 notable brands that have contributed to Hasbro’s great legacy.
Poptaters, the brand that brings fans their favorite pop culture characters through the iconic Potato Head, announces wave 2 of its licensed characters. Spud-tacular, new mashups include fan favorites Dwight Schrute from The Office, “The Dude” from The Big Lebowski, Sonic the Hedgehog, with Chucky (of Child’s Play) and Good Luck Trolls coming soon! Poptaters combines Hasbro’s classic Potato Head with pop culture icons to create hilarious, fun collectibles. In classic Potato Head fashion, each figure features removable, interchangeable facial and body parts, including one surprise Potato Head original piece.
Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc has announced, in partnership with Mob Entertainment, a new multi-year licensing agreement for North America and EMEA to design, develop and manufacture costumes and costume accessories for the episodic horror survival game, Poppy Playtime, commencing in fall 2023. Poppy Playtime, developed by Mob Entertainment, is a chilling episodic horror survival game that immerses players in a sinister tale. In this spine-tingling adventure, you assume the role of a former Playtime Co. employee, compelled to return to the forsaken toy factory ten years after the mysterious disappearance of its entire staff. As you delve into the shadows of the abandoned facility, your only goal is to survive the relentless pursuit of vengeful toys lurking within.
KIDZ BOP, the #1 music brand for kids, is partnering with OTTera, a leader in FAST linear and OTT application solutions, to bring the KIDZ BOP+ app and the 24/7 KIDZ BOP TV linear FAST channel to kids and families worldwide. KIDZ BOP+ is the ultimate destination for KIDZ BOP fans, featuring hours of music videos as well as exclusive bonus content from the KIDZ BOP Kids including Vlogs, Behind The Scenes content, challenge videos, tutorials on how to be a KIDZ BOP Kid, and more. “Having enjoyed the music of KIDZ BOP as a kid myself, it’s incredibly exciting to partner with them now and help in expanding their global reach through their KIDZ BOP+ app and FAST channel,” says Jordan Warkol, VP Business Development OTTera.
CandyRific is launching two limited edition, collectible items in celebration of 100 years of Disney. The Disney100 Collectible Candy Dispensers and Disney Mickey Mouse and Minnie Mouse Candy Case 2-Pack Gift Set are sure to be a hit this holiday season or any time this year. These collectibles will be ready for shipping in late summer/early fall.
It has been announced that two of the world’s most popular franchises – Transformers and G.I. Joe – have a new comic book home as part of the historic partnership between toy and game company Hasbro and Skybound, effective immediately. Comic book fans who picked up their copies of Void Rivals #1 in comic shops today were the first to learn the news, as the blockbuster Oblivion Song team of writers Robert Kirkman (Invincible, The Walking Dead) and artist Lorenzo De Felici (Kroma), along with colorist Matheus Lopes (Step By Bloody Step) and letterer Rus Wooton, revealed that the highly anticipated series was actually a stealth launch of this new shared “Energon Universe” with the surprise first appearance of iconic Transformers character Jetfire.
NERF’s new NERF Pro Gelfire X MrBeast Full Auto Blaster created in partnership with Jimmy “MrBeast” Donaldson, an American digital creator who has amassed over 100 million subscribers in the last 10 years and has become an icon among younger generations around the world, is now available for purchase in the U.S. and Canada at Hasbro Pulse, Walmart, Target and Amazon.
In a bold move that will extend the intersection of Hollywood, Broadway and theatre globally, Hollywood.com and Nederlander Worldwide Entertainment (NWE) announced the formation of Hollywood.com LIVE as a joint venture between Hollywood.com and NWE. In addition, the new venture announced its acquisition of Theatrely, the only Gen-Z led media company that offers the internet generation’s perspective on live theatre.