Paramount+ is a total household streamer that features iconic franchises and beloved characters. The magic of the Mountain of Entertainment campaign is that the service’s unmatched content offering is showcased in an authentic and interesting way that draws in consumers. The Lodge: A Paramount+ Experience is the next iteration of the campaign, offering a unique and immersive experience that brings Paramount Mountain to life. 

FAO Schwarz, New York City’s most iconic toy store, announced an exclusive partnership with Universal Products & Experiences to become the ultimate destination for Gabby’s Dollhouse fans this summer. Starting July 1, FAO Schwarz will be the only retailer to offer Spin Master’s newest playset, the Gabby Cat Friend Ship before it launches globally in August. Fans can also shop an exciting assortment of accessories and toys including Spin Master’s award-winning toy line, Gabby’s Bluetooth Headphones from Kid Designs, Gabby’s Dollhouse Necklace Set from Tara Toy, the My First Puzzle Book by Phidal, Inc. and more.

Debuting on July 8th at the Homecoming event, Jada Toys introduces Pink Slips, a new line of premium quality and inclusive die-cast collectibles. This debut marks the latest addition to the extensive product offering from Jada Toys. Pink Slips leverages Jada’s expertise in design, paint schemes, and finishes, transporting the brand to its iconic roots within car culture. The die-cast collection will be available in a range of finishes including candy, iridescent, and gradients that will ensure each one is as unique as the perspective car it represents.The sleek and stylish designs guarantee there is something for everyone!

Mattel, Inc, together with officials from The City of El Segundo and partners from Save The Children, UCLA Health, The Los Angeles Library Foundation, LA’s Best,  Girls Inc. of Los Angeles, and The Boys & Girls Clubs of Carson, today declared the week of June 19 – 23 Mattel’s Play It Forward Global Volunteer Week. Mattel’s Play It Forward Global Volunteer Week enables its iconic brands to give back to communities who need it most. Play It Forward is a designated period each year where Mattel’s global offices host a week of opportunities for employees to share their time and talents to support local nonprofits serving children and their families. With participation from over 30 global offices impacting thousands of children and benefiting hundreds of nonprofits worldwide, the occasion celebrates Mattel’s volunteer and philanthropic efforts all over the world. Mattel’s purpose is to empower the next generation to explore the wonder of childhood and reach their full potential, and it’s Play It Forward Global Volunteer Week gives employees a chance to further immerse themselves in that purpose in collaboration with their colleagues.