Mattel, Inc announced that it has renewed its licensing agreement with Warner Bros Discovery Global Consumer Products. Mattel will continue as a Warner Bros.’ toy licensee for the preschool, plush, dolls, vehicles, games, and novelty toy categories, developing and marketing products for more than 50 Warner Bros Discovery brands and franchises including DC Universe, DC Super Friends, “Batwheels,” Harry Potter, Fantastic Beasts, Friends, Seinfeld, and Ted Lasso, among others. “Mattel is incredibly proud of our two-decade long partnership with Warner Bros. to create products for fans featuring their favorite Warner Bros. characters and storylines,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “We are thrilled that Mattel is a partner of choice for the largest and most successful entertainment companies in the world, and are excited to continue our partnership with Warner Bros. Discovery as we accelerate our businesses together.”

Kids Preferred, in partnership with Warner Bros Discovery Global Consumer Products, is rolling out an infant and toddler collection to gently introduce the magic of the DC Universe and Harry Potter to Generation Alpha. Zoomers to Boomers will be in awe of the cuddly and adorable plush, blankets, teethers and activity toys including My First Comic Book ($15) with a removable Batman and The Joker, peek-a-boo flaps and tactile ribbons.  Kids Preferred creates products for the crib and nursery with many products priced affordably at $10 and under. The caped crusaders and beloved wizards are transformed into items like soft blankies adorned with Hogwarts crests or adorable plush and even a jack-in-the-box that pops up when you least expect it with Batman. Kids can cuddle with 15” Harley Quinn plush or swaddle the red cape of 10” Superman. Kids Preferred adds little details like Superman’s black lock of hair over his forehead or Harry’s barely-there lightning bolt scar.

Moose Toys, a leading innovator in the toy industry, has acquired a license for Paramount’s Teenage Mutant Ninja Turtles. Under the new licensing agreement, the toymaker’s popular action-packed Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment. Akedo game pieces will feature the classic characters from the classic animated series and are on shelves now, ahead of the upcoming film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in theatres August 2, 2023. The agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the “Heroes in a Half Shell” debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.

Just like the iconic soldiers who greet each guest at the flagship FAO Schwarz store in New York, the American Girl x FAO Schwarz 2023 Toy Soldier Collector Doll brings holiday cheer with luxe textures, gold details, and shimmering Swarovski crystals. The American Girl x FAO Schwarz 2023 Toy Soldier Doll  will retail for $300 and is for doll enthusiasts 8 and older. The 18-inch doll features light-blue eyes and curly dark-brown hair with golden caramel highlights. She arrives in a shako-style hat with gold-trim detail and an FAO Schwarz embossed clock face at the center, a red velvet jacket with gold shoulder epaulettes, gold binding at the collar and sleeves, Swarovski crystal buttons, and Swarovski crystals on the cuffs, a three-layer black mesh-lined skirt, paired with a satin belt featuring a gold buckle encrusted with black Swarovski crystals, and a pair of gold stud earrings with red Swarovski® crystals at the centers.

Robosen Robotics, a leading innovator in the field of robotics, have announced the Transformers Grimlock Auto-Converting Robot – Flagship Collector’s Edition, the world’s first dual-form, bipedal walking robot. Through Robosen’s partnership with Hasbro, the robot will be on display at the Hasbro Pulse Booth #3213 at San Diego Comic-Con for fans to get an upclose and personal look of their favorite Dinobot. Pre-order is open now and runs through September 30th on Robosen.com and Hasbro Pulse, ensuring enthusiasts have ample opportunity to secure their Collector’s Edition at a special pre-order price of $1,499. Scheduled shipping is late Fall, with a retail price of $1,699.