In Celebration of Black Business Month, DeeDee Wright-Ward, creator of the viral Naturalistas Natural Hair Fashion Doll Line and CEO of California-based Purpose Toys (U.S.A.’s largest Black-owned, African American-founded, Culture-driven toy company, and leader of Natural Hair products for kids) announces the international expansion of Naturalistas, and the first retail partnership under their ambitious international distribution plan with Walmart Canada. In 2022, Purpose Toys successfully launched Naturalistas, as the world’s first all-Black (Black-owned) Natural Hair fashion doll line sold at major retail. With the goal of celebrating children with naturally textured hair, Naturalistas have also become known for educating children about Natural Hair care, the culture of hair, as well as the nuances of common hair types found across the African diaspora.

If you asked a kid to snuggle a pineapple or a cactus, would they do it? Absolutely, both retailers and parents agree–if they are Moosh-Moosh Series 5 pillow-y pals. The yellow pineapple with the green leafy top named Ana and the soft and friendly cactus with pretty red flowers named Maya are two of the dozen soft and squishy pillow plush toys from Moosh-Moosh. Ana and Maya and an armload of 12” x 8”x 6” pals are the perfect size and shape to comfort, to cuddle and to collect. After all, who couldn’t use a cuddle? Since their debut, Moosh-Moosh has wowed every age and every stage of the family from a bed accessory to the dorm room — where a friendly face is most needed. Toy industry experts over the years have touted Moosh-Moosh as the softest plush pals around.

MGA Entertainment (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, has officially announced the launch of the its newest brand, Fluffie Stuffiez. Featuring a cast of huggable, lovable, fluffy plush characters with big personalities, the new line offers the experience of unboxing, collectability, ASMR, fidget and just plain fun. Fluffie Stuffiez is an incredibly soft and fluffy all-in-one plush toy with three ways to play: PULL IT, REVEAL IT, and STUFF IT. After removing your Fluffie Stuffiez from the soft, squishy bag, PULL out the outer layer of its fluff to REVEAL the surprise character underneath – an oddly satisfying activity that keeps kids engaged for hours. Then STUFF the pulled-off fluff into the squishy bag, which becomes a second toy made from the loose fluff for squishy, tactile fun. This unique innovation, featuring patent-pending fabric fur, completely disrupts the feature plush category, giving kids an incredible, huggable, collectible, most enjoyable fun and cool experience unlike any other on the market today.

Spin Master Corp, the leading global children’s entertainment company behind the global phenomenon PAW Patrol, officially unveils their toy collection for the franchise’s upcoming second feature film PAW Patrol: The Mighty Movie, a Spin Master Entertainment production, produced in association with Nickelodeon Movies and Paramount Pictures. “Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless imaginative play,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Our team of toy experts have brought the on-screen adventures of the pups to life, blending impressive features with intuitive mechanisms tailored for little hands, ensuring an unforgettable playtime experience.”