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Arushi Garg Crowned First-Ever Winner of ‘Hot Wheels: Ultimate Challenge’

Arushi Garg, 38-year-old social media creator and mom from Houston, was named the champion of Hot Wheels: Ultimate Challenge Season 1! Garg takes home an extra $50,000 and her design is now a die-cast toy exclusively available for purchase on Mattel Creations, Mattel’s collector and direct-to-consumer platform. Fans can buy this made-to-order die-cast during the pre-sale window from Aug. 8-Sept. 4. In the two-part finale, Garg was given the iconic 1996 Nissan Skyline to transform into a life-size Hot Wheels showstopper. The car, dubbed “Rally Resilience” by Arushi, is a bright red creation with 24-inch wheels, extended fenders and beaming light bars representing power, bravery, kindness and courage. Adding to its uniqueness is the affirmation “never quit,” which is transcribed on the car and can be seen under UV light.

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University Games Names Benford General Manager, Puzzles and Mystery Games

Margie Benford will lead the design, development and marketing for University Games’ award-winning BePuzzled and Murder Mystery Party Divisions, which includes University Games’ highly anticipated The Night Hunter game (August 2023), as well as the vast collection of 3D Crystal Puzzles and popular Hanayama Cast Puzzles. Benford’s experience also provides University Games with seasoned executive leadership for the company’s existing and future licensed property puzzle lines. She will report directly to Craig Hendrickson, SVP of Product Development.

Brand-New NERF PRO STRYFE X BLASTER Opens Pre-order

The popular digital content creator and NERF blaster enthusiast, Out of Darts (AKA Luke Goodman), has unveiled the NERF PRO STRYFE X BLASTER, the NERF brand’s first-ever high-performance half-dart blaster! Luke’s social posts can be found on his Instagram and TikTok channels. For sporty, competition and active play lovers ages 14 and up, the new blaster is an upgraded sport-grade version of the original blaster, giving NERF athletes battling in pro-level competition settings a competitive edge to achieve a major win. It includes 30 NERF AccuStrike Half-Length darts, which deliver a more stable trajectory and greater accuracy, and a 15-dart, quick-swap magazine. Fire as fast as you can pull the trigger! The blaster is now available for pre-order the blaster now on Amazon.

WildBrain Lands Multiple Kids’ Series on the Roku Channel

WildBrain, a global leader in kids’ and family entertainment, has inked a new distribution agreement with Roku, which will see the popular kids’ shows Tata & Kuma and Princess Mirror-Belle launch on The Roku Channel in the US this year. The shows join additional WildBrain shows already available on the free ad-supported streaming service, including Summer Memories, Dorg Van Dango and Spongo, Fuzz and Jalapeña.

Heathside to Launch Collector Die Cast ‘The Expanse’ Vehicles and Prop Replicas Through Licensing Agreement Alcon Television Group

Heathside Trading Limited have concluded a license agreement with Alcon Television Group to become the authorized licensee for The Expanse Die Cast vehicles, Prop Replicas and figures. The products will launch in Spring 2024 through selected retail partners as well as direct to consumer through MasterReplicas.com The license was facilitated by Mandy Bardisbanian from Striker Entertainment – the licensing agency for The Expanse – and Kirsty Guthrie, KJG Ltd – the licensing consultant for Heathside. Darren Epstein from Heathside commented ‘’So thrilled to be adding The Expanse to our increasing portfolio of properties, the huge global fanbase for this license will mean we will be able to bring some really nice content to fans worldwide.”

Bluey’s Big Play The Stage Show Tour Extended Through July 2024

For real life! The beloved Blue Heeler family is set to meet even more fans across North America with new performance dates added to the 2024 schedule for the hit live show, Bluey’s Big Play the Stage Show! The theatrical production, based on the Emmy-winning animated series, is extending the tour schedule by 12 months to meet the demand of Bluey fans for more opportunities to experience the fun of a live show. Bluey’s Big Play The Stage Show launched in New York City in November 2022 and is now extended through July 2024, stopping in another 120 cities from coast-to-coast. The extension includes returns to numerous cities including Los Angeles, Chicago, Boston, San Francisco, Denver and more. Even more cities and dates will be added in the coming months.

Portland Accessories Becomes the Latest Acquisition of Bioworld

Bioworld, the leading manufacturer and distributor of fashion, pop-culture, and lifestyle licensed products, announced its official acquisition of Portland Accessories. Portland Accessories is a designer and licensee of headwear for leading global, sports and lifestyle brands. The acquisition enhances Bioworld’s portfolio and the company’s ability to offer a broader range of headwear and other products to the sports and active lifestyle consumer. This also firmly extends Bioworld’s partnerships into the sporting goods brand, product, and retail space, building on the company’s already strong market share in the overall apparel and accessories industry.

Serena William’s Daughter’s Doll Qai Qai Gets New Show -‘Dance with Qai Qai’

Invisible Universe, the team behind breakout animated hit Qai Qai, inspired by Serena Williams’ daughter Olympia’s favorite doll, is expanding the hit franchise with a brand-new show,…

Mattel Adventure Park Set for 2024 Opening Featuring First-of-its-kind Hot Wheels Bone Shaker Rollercoaster

Pulse-pounding Hot Wheels rollercoasters and a life-size Barbie Beach House are just a few of the attractions underway at Mattel Adventure Park, which will become Arizona’s first fully themed indoor/outdoor amusement park upon opening in 2024. Set to open just south of State Farm Stadium in Glendale at VAI Resort, Mattel Adventure Park will welcome guests 365 days a year, serving as a year-round Arizona entertainment destination showcasing the full spectrum of the iconic toymaker’s expansive portfolio of brands. The uniquely designed, massive, 9-acre park combines inspiration from Mattel, Epic Resort Destinations, and other industry-leading partners in amusements and entertainment. Substantially indoors, the park’s attractions load and unload inside a fully air-conditioned space, making the park a comfortable, family-friendly destination at any time of year.