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G FUEL Teams with Neopets for Limited-Edition Energy Drink Collection

G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collectible G FUEL Doodlez Charms accessories. The collaboration, which debuted at San Diego Comic-Con International 2023, features three fan-favorite flavors with adorable Neopets characters on the packaging, available for the first time in 15-serving tubs: Electric Blue Slushie (Snow Cone), Cheops Slushie (Cherry Pomegranate/Clickbait), and Loveberry Slushie (Raspberry Lemonade/Hype Sauce).

Holiday Hill Farm and GUND Reveal New Spookley Plush Line

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin (www.spookley.com), and GUND, a leading plush toy creator owned by Spin Master, have revealed the all-new plush hitting shelves this fall at major retailers and specialty stores around North America and on GUND.com. The initial lineup features two sizes of Spookley including 3-inch and 6-inch and will be on display at the GUND booth (#1635) during Toy Fair in New York September 30 – October 3. Additionally, Spookley will make his debut at Toy Fair’s annual opening day costume parade and ribbon cutting and appear at the Halloween “Boolevard” pavilion for photo opps immediately after the opening ceremony.

Global Wellness Icon Robin Arzón Launches New Bilingual Toy Line Bebé Fuerte

TOMY International’s Bebé Fuerte, a new infant toy line created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton, has arrived at Walmart and independent toy stores across the United States. The New York Times bestselling author of children’s books Strong Mama, and its follow-up, Strong Baby, has brought her core belief in the power of movement for all ages to bear on the new line. Bebé Fuerte launches with seven signature products, designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots and the rich heritage of LatinX culture. Some of the toys feature Spanish words and phrases that parents can share as they play with baby. The product is presented in bilingual packaging.

Fingerlings Spread Positivity with “Go Bananas for Friendship” Campaign

Fingerlings encouraged the world to Go Bananas for Friendship on August 11th to celebrate “Fingerlings Friday” with the help of YouTube megastars, Jordan and Salish Matter, along with 150 additional content creators. Staying true to their message of Friendship @ Your Fingertips, the campaign celebrates the new heart-to-heart connection feature, a fresh twist on the bestselling play pattern that saw Fingerlings win the 2018 Toy of the Year (TOTY) Award. Jordan and Salish Matter anchor the campaign with a hilarious and heartwarming transformation challenge. Additional creators will join in to spread friendship and inspire good deeds. “We’re taking the core values that have always been a part of this brand, and bringing them to life by showing fans how all these small but meaningful good deeds add up to something huge,” said Andrew Yanofsky, Head of Marketing and Operations for WowWee.

Douglas Introduces Winter Birds to Their Plush Family

Keep your feeders full this winter for Douglas’ newest plush Birds. The plush toy maker and lifestyle gift creator is releasing three special Winter Birds this season. Bertie the Blue Bird is sure to make a striking contrast to the bleak white of a winter landscape. Bertie’s back, wings, and head are a brilliant royal blue while his white underbelly is christened with a burnt orange breast. His eyes are pure black just like his beak. Bertie is very true to his natural breed.

Iconic Trolley Returns for New Season of ‘Donkey Hodie’

Trolley, beloved by generations of Mister Rogers’ Neighborhood fans, is coming down the tracks for the very first time as a real, moving vehicle character in the new Donkey Hodie Season 2– one that Donkey and her friends can climb aboard! Five new episodes will debut on PBS KIDS beginning August 14 (and streaming for free), introducing the reimagined Trolley, whose distinctive “dings” were created with the exact same celeste (a small piano-like instrument) used in Mister Rogers’ Neighborhood!

Legacy MGA Brand BABY Born Premieres First-Ever Animated Series

MGA Entertainment, Inc. (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, in collaboration with Europe’s leading manufacturer of nurturing dolls, Zapf Creation AG, is thrilled to announce the first-ever original animated series from beloved brand, BABY born. BABY born is the nurturing doll brand that parents trust and kids love, inspiring giggles, hugs, and cuddles for children of all ages and stages. The wholesome, inclusive, and premium-quality dolls and playsets encourage empathy and a world of imagination — with a little touch of magic and surprise. Now, after 32 successful years in the market and an astounding 26 million dolls sold worldwide, BABY born is taking a monumental leap forward by introducing an all-new touch point for fans and families to engage with the brand via an animated series.

FEMA Ready Campaign, Ad Council Partner with Hit Animated Series ‘Miraculous’ for Nationwide Emergency Preparedness Initiative for Children

The FEMA Ready Campaign and the Ad Council have partnered with ZAG HEROEZ Miraculous – Tales of Ladybug and Cat Noir, for a national public service advertising (PSA) campaign that will feature the globally loved superhero characters to increase awareness for emergency preparedness among children across the nation. The campaign will commence Aug. 10, 2023. In the animated series, secret superheroes Ladybug and Cat Noir must put their planning skills to good use to defend their beloved city of Paris from evil forces. And in the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30 and 60 second PSAs that will air in donated media throughout the country.

Moose Games Announces Nationwide Search for ‘Kangaroo Cleanup Crewmember’ (KCC) for a Day

A search is underway to find an enthusiastic young wildlife explorer to take the role of a Kangaroo Cleanup Crewmember (KCC) for a day, at one of the most popular wildlife conservation parks in the world. As part of the retail release of its newest kids’ game, Doo Doo Kangaroo, Moose Games—the gaming innovation division of award-winning Moose Toys— is seeking one kangaroo-loving youth (or “joey,” in kangaroo), who will win $5,000 and an all-expense-paid trip to San Diego with their family in late October. In partnership with San Diego Zoo Wildlife Alliance, the lucky KCC will enjoy a once-in-a-lifetime conservation-based learning experience, going behind the scenes with a real wildlife care specialist in the popular Walkabout Australia kangaroo habitat at the San Diego Zoo Safari Park.