Spin Master, a global leading children’s entertainment company, announced the appointment of Fredrik Loving as Executive Vice President, Digital Studios, leading the Company’s expanding digital toys and gaming offerings. Loving will report to Ronnen Harary, Co-CEO.
In his new position, Loving will be responsible for evolving Spin Master’s digital strategy. He will have oversight of the Company’s digital studio in Los Angeles, which creates world-class digital games and digital components that merge physical toys into connected play experiences for Spin Master’s own IP as well as third-party apps. Additionally, Loving will look to expand Spin Master’s leadership position in the children’s mobile app space as he will oversee the company’s Toca Boca Studio in Stockholm and Sago Mini Studio in Toronto, which combined have over 350 million downloads and 25 million monthly active users.
A gaming industry veteran, Loving has worked in interactive entertainment for 15 years, leading, building and growing both game development studios and blockbuster games, including the critically acclaimed Battlefield franchise. He is the former Executive Vice President | Digital & Interactive at Psyop and a Board Member for Rovio. Most recently, he has focused his efforts on establishing and assisting entertainment companies leading a new wave of fresh, interactive storytelling for games, film, television and beyond.
“Fredrik’s reputation as an interactive storyteller and his track record of developing high-performance teams in gaming will be an incredible asset for Spin Master as we continue to innovate within this space, creating immersive experiences and growing our digital gaming presence,” said Harary.
Spin Master is committed to creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital toys and games. The Company’s digital offerings are anchored by Toca Boca and Sago Mini, which combined have more than 25 million monthly active users.