ChizComm and Beacon Media Group named Kathleen Campisano to global chief marketing officer of ChizComm and general manager of Beacon Media Group, along with Dean Shoukas as vice-president of digital marketing.
Campisano is a team-focused business leader with more than 25 year experience driving multi-million dollar growth. She joins the company from Barnes and Noble, where she served as vice-president of toys, games and specialty products. During her 10 years in retail, Campisano and her team launched the Educational Toys & Games Department and Pop Culture Trend Shop to stores nationwide. Throughout her career she has held executive positions. She’s served as executive vice-president and CMO for Mega Brands, and senior vice-president of design, product development and strategic marketing for LeapFrog Enterprises. She’s also held senior brand and product development positions at Fisher-Price and Century Baby Products.
In her role, Kathleen will be based in New Jersey and oversee operations of the Beacon Media Group and serve as ChizComm’s global CMO. Her expertise across all areas of marketing, brand building, product line strategy and retail merchandising will further advance the future capabilities within both organizations.
“I am overjoyed to join a team so dedicated to understanding the customer journey, one that is committed to exploring and refining every medium available to reach meaningful connections with their audience. To be working alongside such talented and driven colleagues that rally every day to bring influence, creativity and innovative thinking to client services is truly a privilege” says Campisano.
ChizComm also welcomes Dean Shoukas as vice-president of digital marketing. Shoukas will oversee all digital media initiatives from ChizComm’s Toronto office, and
will be supporting the digital media buying strategies of the Beacon Media Group. A former director of digital sales, he spent the past 11 years at Corus Entertainment, where he managed sales relationships with key partners and oversaw a digital sales team that saw year after year growth.
“Having Kathleen join our team is a giant leap in the right direction when it comes to building and elevating strategies in every aspect of marketing,” says Harold Chizick, CEO, ChizComm. “I’m extremely excited about the executive appointments of Kathleen and Dean, as both additions are helping put in place a vision for a much broader future in elevating brands and creating consumer awareness for our clients.”