Saban Hires Sorensen for Playforge Digital Division
Saban Brands has appointed Jack Sorensen as president of The Playforge, the company’s mobile social games division based in San Francisco. Sorensen will be responsible for overseeing the development of character-based mobile games for mass audiences. Sorensen will also lead efforts to expand, promote, and monetize The Playforge’s digital IP, including its flagship mobile title Zombie Farm, through transmedia extensions within traditional media, licensing, and merchandising.
Sorensen previously served as executive vice-president of Worldwide Studios at THQ, Inc. Prior to his role at THQ, Sorensen served as an executive in residence at Crosspoint Venture Partners, a technology venture capital firm, and as president at LucasArts Entertainment.
Raina Joins Buffalo Games
Buffalo Games, Inc., announced that Nagendra Raina has been named general manager. He will spearhead an ambitious strategic plan aimed at driving the company’s growth in North America. He will lead all functions of the company such as product development, sales and marketing, engineering and plant production, and finance and administration.
Most recently, he was director of strategy and finance at Fisher-Price where he was responsible for developing and managing company strategies and financials.