Baby K’tan has overhauled its website to function as both an educational site for parents and educators as well as an enhanced online shopping platform. The new Shopify-powered Baby K’tan site will create a smoother user experience for visitors as they search for the right fit, size, and style of baby carrier and diaper bag.
Upgrades to the site include one-click checkout, microfinancing via Sezzle Quadpay, product restock notifications, an enhanced mobile shopping experience, and an option for shoppers to create personal customer accounts to track their orders.
The new website also features more robust sizing tips and guidance to streamline the process of selecting a baby carrier. Customers and educators will be able to read and download instructions, view video tutorials for each wearing position, browse customer reviews, and explore other offerings and news.
Additionally, the new website features a livestream of Instagram on the home page; customers and fans have a chance to be featured by tagging @babyktan.
“Building the new site was no easy task,” said Bryant Figueroa, Vice President of Marketing at Baby K’tan. “Seeing the response from customers, however, makes every drop of sweat worth it. We know our customers are looking for ways to make their lives easier and we hope ordering their Baby K’tan is as easy as it will be to snuggle with their little ones.”