Yoto audio platform for kids and its Yoto Player announced a partnership with AMEET Publishing to co-create six new audio card packs to complement the LEGO DUPLO range from June.
The player is a screen-free, camera- and microphone-free connected speaker designed specifically for the use of children 3 to 12 years old to safely control their listening by entertaining and educating them while reducing screen-time.
The LEGO DUPLO range of cards will allow early learners to enjoy themes ranging from animals and shapes to mindfulness, using colorful DUPLO bricks alongside to increase their imagination and motor skills.
“Allowing children to increase their creativity and imagination through play and storytelling is incredibly important for us at Yoto and so working with a like-minded company with the same core values as AMEET and the LEGO Group was a no brainer for us,” said Ben Drury, CEO and co-founder of Yoto, said. “This partnership is hugely exciting for us with lots more to come so watch this space.”
Dan Shepherd, International Sales and Marketing Director from AMEET added, ‘The Yoto cards will bring DUPLO stories, learning, and play to modern families through immersive audio experiences that encourage creativity and storytelling whilst promoting active, physical play. We are proud to partner with an innovative children’s platform like Yoto.”
The co-created audio cards will be available from June 2021.