Firefly Brand Management is adding new licensing partners to the Bob Ross brand, inspired by the prolific artist and painter.
Firefly recently secured deals for Bob Ross with Kono Store for paintings reproduced on desk mats and publisher Running Press for see-and-find books, advent calendars, meditation journals, fill-in “Happy Little Friendship” books, and memory game books.
Kono and Running Press join a list of recent licensing partners for the brand that includes:
- Funko (POP! and Popsie vinyl figures)
- Element (skateboards, apparel, and footwear)
- Chunky Custard (die-cut puzzles)
- Abominable Toys (limited edition vinyl figures and pins)
- Desperate Industries (tin signs)
- Mighty Mojo Toys (paper party goods, watches, pool floats)
- Fast Growing Trees (tree planting kits, planting kit accessories)
- Fatheat (vinyl wall graphics, wall hangings, bog heads, foam standees, and lighted wall signs)
- The Chivery (collectible bronze coins and rare, limited edition gold and silver coins)
- Oh Deer Limited (stationery)
- Smart Pop (books)
- Osiris Inc. (Bob Ross Diamond Paintings)
- Meredith Premium Publishing (Bob Ross Magazine)
- Mad Engine (boxer shorts and socks)
- Crocs, Inc. (Jibbitz)
- Good Luck Sock (socks and underwear)
- Universe Publishing (books)
“The joy of Bob Ross continues to build deeper and deeper transcending to an evergreen,” said Cynthia Modders, CEO of Firefly Brand Management. “He’s the biggest little secret our industry has seen, quietly and humbly taking the world by storm in a very unassuming Bob Ross kind of way.”
“Every time we turn around, there are additional requests from more and more Bob Ross fans,” said BRI president Joan Kowalski. “His friends are so incredibly diverse — from young to not-so-young, girls, boys, adults and teens, city and country folk, crafters, tech buffs, foodies, music enthusiasts, experienced painters, novices and everything in-between — everyone wants a beloved Bob Ross collectible or functional fun piece at home.”