To kick off the year, H&M has launched a delicious collection of knitwear and accessories for teenagers and young adults within its Asian collection. The Chupa Chups hoodies, vests and cardigans in delicate candy colors are combined with stylish barretes and bags. This co-branded collection is the right mix of tender and cool to see girls comfortably and trendy through this winter.
It is available across stores and platforms throughout Asia and online in other continents.
Christine Cool, Licensing Area manager, says: “This trendy candy interpretation of Chupa Chups by H&M is great to lift the spirits of young people by wearing a playful outfit in challenging times. H&M have created a truly indulgent collection in delicate pastel colors that is an affordable fashion treat for all.”
Chupa Chups has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavors and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.
Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.
Chupa Chups’ characteristic flavor profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.
For further information, please visit pvmlicensing.com.