Jazwares, a global leader in play, will be creating a toy line inspired by Amazon Studios and Gaumont’s Do, Re & Mi, an upcoming animated series for preschoolers that follows the musical adventures of three best birdie buddies and features the voice talents of Kristen Bell, Jackie Tohn, and more. The toys, which will feature the lovable characters from the show will also be themed around Do, Re & Mi’s key pillars of friendship, fun and adventure, and the power of music. The Do, Re & Mi toy line is set to hit retail in conjunction with the series in 2021.
Jazwares’ Do, Re & Mi toy line will include plush, musical instruments, figures, and playsets geared towards preschoolers ages 2 to 5. The lineup will feature beloved characters, settings, and music that little ones will recognize from the show. The personalities of the three main characters will come through in the toy line including the inventive brain of Do the owl; the busy and energetic personality of Re the hummingbird; and the loving and outgoing demeanor of Mi the blue jay.
“Do, Re & Mi is sure to enthrall little ones and it’s the kind of high quality, enriching content that lends itself well to preschool toys,” said Laura Zebersky, Chief Commercial Officer at Jazwares. “We are looking forward to working with Gaumont and Amazon Studios on developing the line so that it captures the magic of this highly anticipated animated series.”
“We’re excited to work with Jazwares to further expand the musical world of Do, Re & Mi,” said Nicolas Atlan, President, Gaumont U.S. “It’s thrilling to see how Amazon Studios has approached Do, Re & Mi, elevating it beyond our expectations. We look forward to offering parents and children the ability to discover and appreciate the power of music, in a fun and meaningful way through the engaging storytelling of the series and beyond the screen by making their own music through play with the exciting toy line Jazwares will bring to the market.”
Do, Re & Mi is a production of Amazon Studios and Gaumont for Amazon Prime Video and Amazon Kids+. The series is executive produced by Bell and Tohn, along with Michael Scharf and Ivan Askwith.