Licensing International (LIMA) revealed the winners of the 2019 International Licensing Awards following day one of Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.
For the first time, the submission and judging process for the awards took place entirely online, resulting in a more internationally diverse group of nominees and winners than in years past. More than 600 entries were judged by 150 executives in 18 countries.
The awards also honored Pam Lifford, president, Warner Bros. Global Brands & Experiences, and Michael Stone, chairman and co-founder, Beanstalk, as the newest inductees into the Licensing Industry Hall of Fame.
Eight new licensing professionals were also named Risings Stars in the industry:
- Barbara Adu of PEZ Candy
- Sophie Booth of Brandgenuity
- Nemo Bussu of KIDdesigns
- Hélène El Arouni of TF1 Entertainment/Licenses
- Pablo Franco of International Management Group
- Sophia Hunter of Pocket.watch
- Mireille Maragakis of KMPG
- Kalle Törmä of Flowhaven
Here are the winners of the 2019 International Licensing Awards:
BEST LICENSED PRODUCT
Apparel & Accessories
Spirit Halloween for the Fortnite costumes and accessories range
Appliances, Automotive, Hardware
Ion Audio for the Ford Mustang LP record player
Toys, Games, Novelties (0-12 yo)
(Tie) Lego for the Harry Potter range AND Jazwares for the Fortnite Llama Loot Piñata
Apps, Software, Video Games
Kano for the Harry Potter Coding Kit
Food & Beverage
The Ruprecht Company for the Tony Roma’s range
Health & Beauty
ASOS/CREA Cosmetics for the Crayola Beauty Range
Home Décor
Crate & Kids for the Sesame Street furniture and décor range
Publishing, Back-to-School
Moleskine for Super Mario notebook and stationary range
Toys, Games, Novelties (13+ yo)
Hasbro for Fortnite Monopoly
BEST LICENSED BRAND
Art/Design, Celebrity Fashion
The Very Hungry Caterpillar / World of Eric Carle by Eric Carle Studio, LLC & The Joester Loria Group
Digital, Apps
Fortnite by Epic Games
Corporate
The Goodyear Tire & Rubber Co. by The Goodyear Tire & Rubber Co.
Entertainment/Character – Animated
L.O.L. Surprise! by MGA Entertainment
Entertainment/Character – Live-Action
Harry Potter by Warner Bros. Consumer Products
Food/Beverage, Restaurant
Hershey’s Reese’s by The Hershey Company
Sports & Collegiate
NFLPA by NFLPA
OTHER AWARDS
Best Licensed Promotion
Home Alone Again by 20th Century Fox / Google Assistant
Best Licensed Collaboration
The Peanuts Global Artist Collective by Peanuts Worldwide
Best Experiential or Location-Based Initiative
Camp Master Chef by Cerdanya / Endemol Shine North America
Best Retailer
Galéries Lafayette for Wizarding World
Corporate, Lifestyle, Fashion, Sports Brand Initiative
Forever 21 for Coca Cola
The Newcomer Award
Fortnite by Epic Games
Community Choice Award
Funko for Warhammer 40,000 figurines