CanspanBMG announced a new partnership with Iscream, a tween lifestyle company.
Iscream is joining Canspan’s roster of clients and marks Canspan’s first venture into the tween lifestyle category. Canspan will be leading strategy and execution for Iscream’s paid digital and social media advertising, public relations and providing support on organic social media campaigns.
“Iscream is an exciting, colorful and vibrant brand with products that tap into the brighter side of growing up during a child’s tumultuous tween years,” said Jamie Berman, president of Canspan. “As we enter this new partnership with Iscream, we’re overjoyed to be working with a company that is committed to bringing products to market that make people smile.”
Over the last 10 years, Iscream has gone from a single lenticular journal to a leading tween lifestyle brand with a dynamic product line with pillows, bags, apparel, stationery, lights, accessories and much more. As Iscream evolved, it has kept its focus on providing its customers with fun products with playful designs that bring ordinary products to life.
“Canspan has the experience in results-driven marketing that we are looking for in a partner. Their expert staff has the right tools and knowledge to help drive growth for Iscream through 2019,” said Jennifer Mines Kamen, vice-president of Iscream. “As a brand based on creating smiles, it was important to us to work with an agency that not only understands who we are, but that also shares that value, and Canspan is that partner.”
This new partnership marks the third new client in the toy and children’s lifestyle space to engage with the international agency since Toy Fair New York in February. Canspan has recently been tapped by The Beverly Hills Teddy Bear Company and Wicked Vision for various marketing services.