On the heels of a year of change and growth, Konami Digital Entertainment Co. announced that its New York City outpost, 4K Media Inc. has been renamed Konami Cross Media NY Inc. to reflect the company’s evolving, 360-degree approach to managing intellectual property (IP) for some of the world’s most iconic gaming brands, such as Yu-Gi-Oh!, Bomberman, Contra, and Frogger.
The Konami Cross Media NY rebrand is effective immediately, with Yuta Kose tapped to serve as president of the renamed entity.
Konami Cross Media NY will shift its focus in developing new production and licensing opportunities for Frogger, Contra and the Bomberman video game properties along with the ever-popular Yu-Gi-Oh!
The new branding will be revealed for the first time in Cannes at MIPTV and then at Licensing Expo.