Pocket.watch announced the global expansion of the Ryan’s World brand. Anchored by new partnerships with some of the most recognizable licensees including Just Play, Jada Toys, Kids Preferred, American Greetings and Zak Designs, pocket.watch will extend Ryan World’s beyond toys and introduce new categories including sleep wear; backpacks, lunch kits, and accessories; Halloween costumes; party goods and social expressions; hydration; housewares and home goods featuring the likeness of top YouTube creator, Ryan from Ryan ToysReview and his group of friends.
The expanded Ryan’s World line will kick off with Just Play which will produce a variety of products including toys, playsets, a range of roleplay/dress-up, musical instruments, and seasonal products that include inflatables. The line kicks off with a Ryan’s World Combo Panda Feature Plush, a karate-chopping plush featuring lights, sounds, motion and fun phrases from the beloved character. More products will be available at retailers globally in fall 2019.
In addition to Just Play, pocket.watch has partnered with Jada to be its global vehicle partner. The comprehensive range will include vehicles in all sizes and scale, R/C, and die cast and will debut in time for Easter exclusively at Walmart in the U.S. The range will also include the introduction of Combo Panda Airlines, an airline set featuring Ryan and his cast of friends and a Combo Panda Skateboard Stunt R/C, featuring a 9” tall figure, that spins and pops wheelies and even rights itself when it falls over. Jada products will be available in Spring 2019, exclusively through Walmart.
The Ryan’s World Toy Program will also include a partnership with Kids Preferred for the Wood Toy Category. Kids Preferred, one of the world’s largest manufacturers of plush toys and children’s gifts, will work with pocket.watch to bring wooden toys, trains, puzzles and more to market for kids to enjoy. The product launch is slated for Fall 2019.
Continuing to build out the Ryan’s World brand, pocket.watch will also partner with Zak Designs to bring a variety of Ryan’s World themed home products to market. The home line will feature dinnerware and water bottles, an assortment of fun and functional products designed to help make Ryan’s World come to life with each bite and every sip. Products are available starting Spring 2019.
Rounding out the program, pocket.watch will also work alongside Accessory Innovations, Komar Kids, High Point, Handcraft, Fun World, Sun-Staches, Idea Nuova, Far Out Toys, and Walmart, amongst others to create a comprehensive Ryan’s World apparel, Halloween, Back To School, home, accessories, seasonal toys and wheel goods. With the addition of these new licensees, Ryan’s World now fully extends from bedroom to backyard and every other part of a kid’s world.