Licensing

Real Deal

Imports Dragon Named Master Toy for Peg + Cat

Peg + CatThe Fred Rogers Company and 9 Story Media Group appointed Imports Dragon as global master toy partner for the PBS Kids series Peg + Cat. Imports Dragon will create a line of toys for preschoolers ages 3–5, which will be at retail this fall. The line will consist of plush, arts & crafts sets, games, and wooden puzzles.

In addition to the new toy offerings are Peg + Cat books from Candlewick Press across multiple formats, as well as Peg + Cat DVDs from PBS Distribution in the U.S., eOne in Canada, ABC Commercial in Australia, and Sony Music in Germany. Additional consumer products partnerships will be announced soon.

Rubie’s to Feature Yo-Kai WatchYo-Kai Watch Rubie's Costumes

Rubie’s Costume Company announced its partnership with Level-5 abby Inc., and Evolution USA, LLC to produce officially licensed costumes for Yo-Kai Watch. Available in child sizes small, medium, and large, the collection includes a one-piece, zip-up hooded jumpsuit for Blazion, Whisper, Jibanyan, and Robonyan. The line will be available nationwide and internationally this Halloween season.

Jakks to Distribute Ooshies; Roxo’s Night Light Products

Jakks Pacific announced that it has been selected by Headstart International, a leading privately held Australian toy company, as its exclusive U.S. distributor of Ooshies, a line of collectible characters featuring popular licenses such as Teenage Mutant Ninja Turtles. The multi-year agreement allows Jakks to promote, market, and sell Ooshies in various channels nationwide.

In a separate announcement, Jakks Pacific signed a worldwide distribution agreement with Roxo, LLC for its night light products, Glow Friends. The multi-year distribution agreement allows Jakks to exclusively promote, market, distribute, and sell Glow Friends in various channels worldwide. Glow Friends is a new line of interactive light-up characters available in four-inch and six-inch sizes. When tapped, the night light creates a colorful light show and the larger size also includes sound. Roxo already has licensing agreements with PAW Patrol and Teenage Mutant Ninja Turtles.

The agreement also includes a U.S. and Canada distribution deal for Roxo’s Charms and Bands products. Full lines of Glow Friends and Charms and Bands are expected at retail this holiday season.

Sonic Boom to Air on Hulu

SEGA and Technicolor Animation Productions (formerly OuiDO! Productions) announced that the Sonic Boom animated television series will air exclusively on Hulu in the U.S. All episodes will be available to stream in English and Spanish beginning later this month only on Hulu.

As the exclusive online SVOD partner in the U.S., Hulu acquires the rights to stream all episodes across various devices including set-top boxes, gaming consoles, mobile, desktop, and tablet.

Simon & Schuster Signed for PJ Masks

PJ MasksEntertainment One (eOne) signed Simon & Schuster Children’s Publishing as the master publishing partner for its animated preschool series PJ Masks in North America.

The new titles arrive at retail beginning this fall and will include a broad mix of story, novelty, and board books, as well as ready-to-reads.

The series airs daily on the Disney Junior Block and Disney Junior the channel.

School Zone Signs with Toon Googles

School Zone Publishing announced a partnership with Toon Goggles for digital distribution rights of its intellectual property, Charlie & Company. The Toon Goggles SVOD platform appeals to children of all ages and features educational, action, and preschool shows. There are over 4.6 million registered users and over 350,000 monthly active users of the service.

Little Cosmetics Signs Little Charmers

Little CosmeticsLittle Cosmetics announced that it has acquired the Little Charmers license for North America in the roleplay category. The line will include pretend makeup kits and accessories, and will be available this fall.The deal, brokered by Ken Harris of Harris-Sachs LLC, marks the first license acquisition for Little Cosmetics.

Little Charmers is a preschool animated series produced by Nelvana and Spin Master. It airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S. and airs on Treehouse in Canada.

One Entertainment Signs IFLScience

IFLScienceOne Entertainment has been awarded licensing representation rights in North, Central, and South America for I F*cking Love Science (IFLScience). IFLScience was launched as a Facebook blog page in 2012 by Elise Andrew. It’s now an online phenomenon, boasting 50 million unique visitors monthly and 24.5 million fans on Facebook. It keeps followers up-to-date with the very latest news and wonders of the world, solar system, galaxy, and the universe of science.

The licensing program will initially focus on apparel, stationery, gift & novelty, and toys. The first IFLScience products are expected at retail in spring 2017.