KIDZ BOP, the #1 music brand for kids, announced a series of new and extended international media partnerships to bring their content to millions of kids and families across Europe. The brand has expanded partnerships with British Broadcaster, Sky Kids and NOW TV in the UK, and #1 German private children’s channel, SUPER RTL in Germany, Austria and Switzerland. The brand will officially launch in Portugal through a partnership with Dreamia’s children’s channel Biggs, and in The Baltics through a partnership with Kidzone.
“Sky Kids and SUPER RTL are fantastic partners, and have been instrumental in helping us reach kids and families in the UK and Germany.” KIDZ BOP President, Sasha Junk says, “As we gear up to celebrate the brand’s 20th birthday in the U.S. next year, we’re looking forward to bringing KIDZ BOP music and videos to even more kids and families in new territories, including Portugal with Biggs and the Baltics with Kidzone.”
The news comes following the newest global album release of ‘KIDZ BOP 2021,’ and first-ever fully global video shoot, produced virtually. This album features today’s biggest hits, sung by kids for kids, including ‘Blinding Lights,’ ‘Savage Love,’ and ‘Rain On Me.’
Additional Partnership Details:
- In the UK, the brand has expanded its ongoing partnership with British broadcaster, Sky Kids, to continue bringing premium exclusive content to the on-demand streaming service. Beginning November 16, the British KIDZ BOP Kids will host the all-new “KIDZ BOP Workshop,” available exclusively on Sky Kids. The interactive virtual experience gives fans the opportunity to experience what it’s like to be a KIDZ BOP Kid, from home. In the ten-part series, kids will learn dancing, singing and performance techniques from a vocal coach and choreographer, set to KIDZ BOP music. The Workshop will be available on Sky Kids across all Sky platforms including Sky Q, Sky+, the Sky Kids App and the NOW TV Kids Pass. Sky Kids is a safe space to entertain and educate the whole family, offering a huge library of unmissable family favorites all in one place.
- In Germany, the brand is extending their partnership with the #1 German private children’s channel, SUPER RTL, providing the channel with its newest German music and video content. The German KIDZ BOP Kids will continue to appear on SUPER RTL shows as well as the newly launched TOGGO Radio this year.
- The brand is expanding to new territories in 2020, officially launching the brand in Portugal and The Baltics.