Moonbug, a global entertainment company that develops and distributes values-based educational content for kids, today announced its continued expansion into China through a strategic partnership with Tencent Video, the market’s leading streaming platform offering a wide range of diversified and multi-dimensional content. With this partnership, four of Moonbug’s leading IPs, Go Buster, Playtime with Twinkle, The Sharksons, and KiiYii will be available imminently to Tencent Video users.
These popular animated shows promote healthy values such as compassion, empathy and resilience while teaching children fundamental life skills through engaging storylines and interactive nursery rhymes. Each show will be available in Mandarin and English.
“We have experienced a huge volume of global expansion this year, and this strategic partnership with Tencent will further enhance exposure for some of our new and younger brands within the Chinese market,” said Nicolas Eglau, head of EMEA & APAC, Moonbug. “We are excited to partner with a leading platform like Tencent and introduce our growing category of children’s content to kids across China so they, too, can learn and grow with these shows.”