Moonbug, a global entertainment company that develops and distributes values-based content for kids, launched its Little Baby Bum channel on Pluto TV, the ViacomCBS-owned, leading free streaming television service in America, which features content from its beloved nursery rhyme universe, including Little Baby Bum, Go Buster and Playtime with Twinkle. Additionally, Moonbug has brought seven of its most popular shows to the platform’s collection of kids’ content, including ARPO, KiiYii, My Magic Pet Morphle, The Ring-a-Tangs, The Sharksons, Supa Strikas and T-Rex Ranch.
“As the leading free streaming service in the U.S., Pluto TV is the perfect partner for our continued mission of expanding the ways in which families connect with the Moonbug characters they love. We’re thrilled to join Pluto TV’s impressive lineup of kids’ content and look forward to entertaining children of all ages through our captivative storytelling,” said Andy Yeatman, Head of the Americas, Moonbug.
Moonbug’s animation and live action shows support development at every stage of childhood, with engaging content that helps kids learn essentials like numbers, letters and colors, as well as friendship, collaboration and creativity. With a show lineup for children aged 1-8 years old, viewers can also explore their emotions and build a better understanding of compassion and empathy. The content is now available for streaming on connected devices, connected TVs, web and mobile apps in English with certain titles and episodes available in Spanish.
“Over the past few years, we’ve expanded our kids programming on Pluto TV to provide our audience with a variety of viewing options,” said Amy Kuessner, SVP of Content Strategy & Global Partnerships. “Little Baby Bum takes our kids-focused programming to the next level, as its shows are filled with musical moments from classical nursery rhymes to new songs that make learning fun. This new channel gives parents even more options for their children to enjoy on Pluto TV.”
Pluto TV has a global footprint spanning 22 countries across three continents, delivering entertainment to an audience of more than 24 million monthly active users in the U.S. alone, and offers hundreds of channels and tens of thousands of on-demand titles streaming on all major mobile, web and connected TV devices.