Nelvana entered a strategic multi-faceted partnership with global character brand Line Friends. The studio will develop and co-produce an animated kids series (52 x 11-minutes), to be globally distributed by Nelvana (excluding Korea, Taiwan, Russia, and CIS).
“Nelvana is fueled by creating content with lovable characters that spark strong emotional connections with kids and families worldwide,” said Pam Westman, head of Nelvana Enterprises. “We look forward to working with Line Friends to do just that and feature its globally appealing character brands across multiple platforms, reaching global audiences and consumers in new ways.”
In addition, Nelvana will be the Canadian partner of its Brown & Friends brand for millennials. The plans also include a pop-up shop in Canada, featuring Brown & Friends and collaborative brands.
“We are proud to partner with Nelvana to strengthen and amplify the Brown & Friends’ global brand presence,” said Line Friends Official. “Their extensive experience in licensing, consumer products and content development will undoubtedly take Line Friends to the next level for fans worldwide.”
Additional details around the series and Canadian pop-up shop will be revealed in the coming months.