Moose Toys will launch a new animated series, Rainbow Kindi, this summer in advance of its entry into the preschool aisle with Kindi Kids.
Unveiled earlier this year at Toy Fair, Kindi Kids features four quirky and colorful bobblehead dolls with magical accessories that move and come alive. The line will premiere at retail this fall.
“Kindi Kids is more than a brand launch for Moose Toys. It’s an incredible opportunity to disrupt the preschool aisle to celebrate the major milestone of entering kindergarten for the first time,” said Paul Solomon, co-CEO, Moose Toys. “We’ve received great support from retailers, and this is just the beginning for Kindi Kids. We are building out a robust world with music and content, with more to come.”
The world of Kindi Kids, Rainbow Kindi, will come alive with original content on YouTube, launching in June. In the music-fueled episodes, viewers can get to know the Kindi Kids and join their adventures, including the first day of kindergarten and making new friends.
The Kindi Kids launch will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns and in-store point of sale materials, and will launch with a robust influencer campaign, including a partnership with Instagram and YouTube icons and four-year-old twin preschoolers Mila and Emma Stauffer who will create original content for Instagram and YouTube showcasing their own journey to kindergarten with Kindi Kids.