WildBrain Grows Footprint with Launch on Apple TV, Amazon Fire, and Roku
WildBrain launches four new channels on AVOD platforms Apple TV, Amazon Fire, and Roku.
The new channels include a WildBrain hub channel, as well as three curated channels dedicated to preschool content, kids’ action and Degrassi, each collecting genre-specific and age-appropriate entertainment.
The channels will launch with initial content that includes such popular brands as Teletubbies, Tiddlytubbies, Kiddyzuzaa, Sonic, In the Night Garden, Super Mario, Inspector Gadget, and Degrassi. WildBrain intends to expand the offering on the channels each month with additional content from its top performing brands. In the first year, WildBrain expects to reach millions of viewers across these new channels, which are now available in the U.S. and Canada for free on the streaming platforms.
WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for over 600 kids’ brands in up to 22 languages. WildBrain is continually expanding its partnerships and content. Most recently, its network of YouTube channels added the Smurfs, Playmobil, and more. From July to September 2018, one-third of the approximately 830 million kids around the world with access to YouTube watched at least one video on the WildBrain network.