Techno Source: Senior Product Marketing Manager
Company Overview:
Techno Source is a high-growth, entrepreneurial, division of the Li & Fung Group, a $16 billion a year multinational company. Techno Source is focused on the toy and game market. Based in New York City, Techno Source ships its products directly to major retailers around the world. A large part of our business is creating products based on major brand licenses which include: Disney, Nickelodeon, US Playing Cards, Intellivision, Marvel, Sanrio, Tetris, and Rubik’s.
Position Description:
The Senior Product Marketing Manager is responsible for managing, all aspects of product development (including gameplay), product marketing, and partner relationship management, for his/her portfolio of products.
Responsibilities:
- Manage and direct all areas of the marketing mix including brand management, product management, advertising, promotions, packaging, and channel marketing.
- Manage and direct all areas of product marketing, gameplay development, and creative development, including bringing product from original concept to production and from production to marketplace.
- Take responsibility for the management of critical path analysis, ensuring corrective action is taken in a timely manner where necessary.
- Act as liaison with third party licensors, ensuring timely approval at each stage of development.
- Act as liaison with Industrial Design, Graphic Design, Sales and Planning in order to drive product development in its entirety.
- Manage the financial aspects of a portfolio of products, including costing and pricing, budgeting, SKU rationalization, and profitability analysis.
- Manage assistant and associate level product marketing staff
- Create needed sales tools to support successful sell in of the Techno Source products
Experience Required:
- 10+ years of consumer product brand management experience in a new product-oriented industry, preferably working with toys, games, consumer electronics, or video games
- Must enjoy gaming and toys and be able to help conceptualize gameplay based on the characteristics of a brand or character
- Hands-on understanding of product development functions for diverse product lines, including working directly with Product Designers, Graphic Designers, as well as with overseas development and manufacturing facilities.
- Experience with project planning and day to day project management for high volumes of product options, consistently meeting pre-established market introduction dates.
- A solid understanding of brand marketing concepts—especially as it relates to consumer products sold at retail
Desirable Qualities:
- Well organized, diligent, and capable of multi-tasking in a dynamic environment
- Excellent at working under pressure and within tight deadlines.
- Ability to quickly assess situations, take initiative and act accordingly to get the job done
- A flexible entrepreneurial spirit, thriving on change, speed, and problem solving
- Passionate about creative excellence and willing to drive self and others to achieve
- Finely honed intuition and discriminating creative judgment
- Exposure to both U.S. and international marketplaces a plus
- A Bachelor’s degree is required, Marketing or Business degree preferred
- Flexibility in working hours is a plus due to time zone differences with key contacts
- Must work out of NYC office
- Must be able to adapt to working with Asian offices in Hong Kong via email and phone
Interested candidates please contact Eric Levin at eric@technosourceusa.com