Sesame Workshop, the nonprofit media and educational organization, and Cut Media’s HiHo Kids, the viral YouTube channel announced another partnership to create two new episodes of a fan-favorite HiHo series, Kids Meet. The popular series provides kids with the questioning power through one-on-one interviews with a variety of interesting people.
HiHo Kids and Sesame Workshop’s collaboration focuses on the theme of conservation with Kids Meet a Beekeeper and Kids Meet a Marine Biologist. Helping children to understand the importance of different insects and animals on the environment with curiosity and learning through the lens of a children’s interview. The collaboration will feature Sesame Street’s very own Elmo, who will help the kids interview the guests.
About the upcoming two-episode series:
Kids Meet a BeeKeeper (May 9th): HiHo Kids and Elmo meet a beekeeper to help explain the importance of bees and their key role helping flowers and plants grow through pollination! The beekeeper will showcase real honeycombs, their beekeeping suit, and more as the kids learn all about what it takes to be a beekeeper!
Kids Meet a Marine Biologist (July 13th): HiHo Kids and Elmo meet a Marine Biologist who explains all about our oceans and how to keep them clean! Throughout the episode, the kids will learn fun facts about oceans and how to protect marine life.
This is the second collaboration between Cut Media’s HiHo Kids and Sesame Workshop; a partnership that both parties agreed to be an organic and authentic fit for both brands, to further educate the next generation of kids.
“HiHo Kids is absolutely thrilled to once again collaborate with the esteemed Sesame Workshop, an iconic and globally renowned brand that has been at the forefront of children’s education and entertainment for over 50 years. This partnership signifies the convergence of two influential brands, combining Sesame Workshop’s educational legacy with HiHo’s mission to create empathy through play, using innovative approaches to content creation. By collaborating on the Kids Meet series, we have the unique opportunity to leverage the immense influence and positive reputation of the Sesame brand to deliver impactful and meaningful content to our young audience,” said Cut’s VP of Strategic Partnerships, Abigale Smith.
“After the success of our previous collaboration, Sesame Workshop is excited to once again partner with HiHo Kids to provide videos focused on educational but fun topics encouraging children to tap into their imaginations and curiosity,” said Vera Verba, Director, YouTube Content Strategy & Programming, Sesame Workshop.
The first episode of Kids Meet with Sesame Street will be released on May 9th, 2024 and the following on July 13th on Sesame Street’s YouTube Channel.
For more information visit cut.com