Candyrific announced this week that Rob Auerbach, owner and CEO of the company, has passed away. See below for the official statement from Candyrific on Rob Auerbach.
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It is with heavy hearts we write you that Rob Auerbach, Owner and CEO of CandyRific, passed away the morning of May 7, 2024. An industry icon, Rob was a toy and novelty candy creator for more than 40 years with many historic items reaching the market. He founded CandyRific in 2000 with partners, Michael and Paul Roberts, steering it to be the global industry leader it is today. A leader of licensing and branding in the candy industry, Rob’s passion was bringing great licenses and brands to products, making them amazing and enjoyable for everyone.
Rob founded Rainbow Blossom Natural Food Markets in 1977. Those who knew him knew of his love for thoroughbred racing and he attended the 150th running of the Kentucky Derby on Saturday, May 4. Above all things, Rob loved his family. He was the most positive person you could ever meet. Rob was a gifted storyteller with a great sense of humor, and he made everyone feel happier just being around him.
Our hearts go out to his wife, Pumpkin, daughters, Summer and Star, and all who loved him. He will be missed by all of us at CandyRific and Hilco Sweets, and we are grateful to have called him friend.
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We at TTPM and aNb Media extend our deepest condolences to Rob’s family and friends.