The newly launched Miraculous Corp—the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag that reunites all facets of the globally acclaimed Miraculous franchise—has signed multiple food and beverage partners around the world for the globally beloved Miraculous brand.
With an upcoming back-to-school August 2024 launch across North America and Europe, Surprise Drinks, a top-selling beverage company renowned for its innovative “surprise” collectible toy hidden in a capsule attached to the bottle, will be launching a range of Miraculous™ flavored water across both continents at leading supermarkets. Made from natural spring water without preservatives, artificial colors, flavors, or added sugars, and enriched with vitamins, Surprise Drinks offers fun for kids while keeping them hydrated and healthy. Meanwhile in the U.S., The Ricky Joy Company, one of the most well recognized and loved brands for kids in the Hispanic market will launch a range of Miraculous™ drinks, jellies, and candies in June.
In Europe, long-term partner Dolfin S.p.A will be launching a new Miraculous confectionary range this summer to include confectionary and chocolate eggs; and San Carlo, the leader in Italy in the potato chips and savory snacks market, incorporates the series superheroes on their potato chip packages.
And several new Miraculous initiatives are in the works across the Middle East and North Africa to launch this summer. In Saudi Arabia, Herfy, one of the largest fast-food chains in the Middle East with more than 380 restaurants is launching a Miraculous kids Happy Meal program; Turkey’s İÇİM, who have been bringing high-quality and nutritious products to consumers since 1998, will be soft launching a Miraculous™ line of milk shakes in June with a 360 marketing campaign starting in September; Delice Danone will be launching a juice line in Tunisia; and Les Eaux Minérales d’Oulmès in Morocco will have bottled water promotion. Also, SAI GROUP Kandiz is launching Miraculous™ frozen ready meals, made with fresh, healthy ingredients. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie, and Tomato Mascarpone Spaghetti. These nutritious and convenient meals will be available at top stores in the UAE, and Saudi Arabia, as well as the UK and Germany. More meals are in development.
In Mexico, ICEE is gearing up to release of the third series of limited-edition Miraculous plastic cups in July. Over 250,000 cups will showcase six original Miraculous Manga designs and will be distributed across 840 ICEE retail partners, spanning 4,000 points of sale. With the enthusiastic reception of the previous two waves, ICEE expects this promotion to be a hit with fans once again.
“Full of adventure and inspiration, Miraculous – Tales of Ladybug & Cat Noir continues to entertain kids across the globe, and a key part of their connection is engaging with their favorite characters and products beyond the screen,” commented Lisa K. Foster, Sr. Vice President, Licensing, North America, Miraculous Corp, on behalf of the global licensing team. “These latest agreements with partners around the world provide fans with a range of nutritious and hydrating beverages and meals along with delightful treats for a little indulgence as part of a balanced diet!”