CAMP, the Family Experience Company, announced that it will bring its hit new immersive adventure, Bluey x CAMP, to Boston this summer as the third stop on its US tour. Starting July 19th, 2024, at the CAMP store in Burlington Mall, Boston families can explore Bluey and Bingo’s house in a funny and heartwarming immersive adventure created in collaboration with BBC Studios. Timed entry tickets for Bluey x CAMP are available today and can be purchased here. Following its fast-selling Los Angeles debut, families are encouraged to purchase tickets in advance.
Behind CAMP’s signature Magic Door, families can visit Bluey’s home, a 5,000-square-foot house inspired by the Emmy® Award-winning show and created in collaboration with BBC Studios and the show’s Emmy® Award-winning producers, Ludo Studio. With dancing, games, and a meet-and-greet finale, it’s the ultimate experience for Bluey fans. Guests at Bluey x CAMP will:
- Play their favorite Bluey games, from Magic Asparagus to Keepy Uppy.
- Show off their best moves in Bluey’s playroom as CAMP Counselors activate DANCE MODE!
- Climb through an epic two-story pillow fort and a cardboard box castle (with slides!)
- Discover hidden Easter eggs from their favorite Bluey episodes nestled throughout the house — garden gnomes, tennis balls, and long dogs galore!
- Enjoy short Bluey animations specially created by Ludo Studio to enhance this immersive experience.
- Snap a selfie with Bingo and Bluey in a grand finale meet-and-greet.
- Shop exclusive Bluey x CAMP co-branded merchandise.
“Bostonians really embraced the CAMP magic when we opened our store in 2022,” said Amanda Raposo, CAMP’s Chief Experience Officer. “Last year, we hosted Bluey and Bingo Meet-and-Greets in our Boston store at Burlington Mall, which sold out faster than you can say, ‘Wackadoo!’ And soon at Bluey x CAMP, you’ll get to step inside a fully immersive Bluey experience in real life — we can’t wait to share this heartwarming, hilarious experience with even more families this summer.”
The Magic Door will open to Bluey x CAMP on July 19th at CAMP’s store in Burlington Mall. Limited tickets are available starting today, May 7th, 2024, online here or in person at CAMP and families of 4 or more can benefit from CAMP’s new Top Bunk annual membership program and get a 4th ticket free to this new show.
“We are excited to work with CAMP to bring their newest immersive show to Burlington Mall. We love introducing new concepts like Bluey x CAMP as part of our commitment to creating new experiences for families and offering a one-stop destination where they can shop, dine, and play,” said Nancy Gilbert, Regional Vice President of Marketing at Burlington Mall.
CAMP and BBC Studios have also collaborated on an exclusive co-branded Bluey collection of toys and merchandise. Giftable favorites from the collection include the Bluey x CAMP Heeler Family Car Doodler, perfect for family vacations; Bluey Ring Tower stackable wooden toy; and Bluey and BingoEars Headbands that will transform little ones into their favorite Heeler. The collection is available in-store in Boston, on camp.com, and in other CAMP stores nationwide.
“We are delighted that the Bluey x CAMP experience is resonating so strongly with kids and we are able to bring this collaboration to more locations throughout the US, giving more fans the opportunity to laugh, play, and pretend with Bluey and her family,” said Suzy Raia, BBC Studios. “CAMP is a fantastic partner for Bluey and through this unique partnership, we are offering an unforgettable opportunity for young fans and their families to make lasting memories together.”
Bluey x CAMP will be in Boston for a limited time before moving to another CAMP location, to be announced at a later date. Bluey x CAMP first opened in Los Angeles in November 2023 and headed to Chicago for the second stop on the tour on May 24, 2024. For more information, visit camp.com and follow @campstores and hashtag #BlueyxCAMP.
Bluey is created by Joe Brumm and produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.
Available on Disney+, Disney Junior, and Disney Channel, Bluey closed out 2023 as the No. 1 series for preschoolers and kids and was the No. 2 most-streamed series across all audiences in the U.S., according to Nielsen. Three new critically acclaimed episodes of Bluey premiered in April 2024, including the first extended-length special, ‘The Sign.’
Bluey is a loveable, inexhaustible Blue Heeler dog, who lives with her Mum, Dad, and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families, turning everyday events like going to the shops or visiting the doctor into unique adventures, highlighting how children learn and grow through play.