Warner Bros Discovery (WBD) invites fans to turn April Fools into ACME Fools, a celebration of the Looney Tunes, their silly shenanigans and playful antics that have inspired the young and the young at heart for decades. This year the month-long celebration kicks off April 1 with ACME Bootcamp, the newest trend in high-performance fitness training inspired by the Looney Tunes. Content will run across @LooneyTunes social accounts and the WBKids YouTube channel and includes a video series starting with the ACME Bootcamp Announcement Video. Additional content will introduce real-life elite athletes engaging in never-before attempted fitness routines that defy the laws of gravity, physics, and even logic to inspire fans to get into peak shape in the looniest way possible.
The participating athletes include Nick Mayhugh, a track star and Paralympian on Team USA; Sky Brown, a professional skateboarder and Olympian; Peng Peng Lee, a retired Olympic gymnast; and Shafar Delgado, a professional break dancer. The videos show these athletes performing their ACME Bootcamp training routines using ACME products to whip them into shape in five key areas of fitness: strength, agility, balance, flexibility and speed… probably.
A global social filter on TikTok will take fans through a game-ified ACME Bootcamp experience like “Catch the Anvils,” “Whack A Duck” and more looney stunts with each focusing on the five key areas of fitness.
Additional ACME Fools antics from WBD will include new content, merch, stunts, and more across Cartoon Network, Max, social media, consumer products, games and themed experiences:
● Cartoon Network’s full-day marathon showcasing “Bugs Bunny Builders”, classic Looney Tunes, The Looney Tunes Show and “Tiny Toons Looniversity” (check your local listing for times.) Plus, stream your favorite Looney Tunes shows on Max throughout the month of April.
● Food Network is celebrating ACME Fools with a new Tweety Bird themed cake recipe from Food Network Kitchen. The vibrant cake is inspired by the adorable yet mischievous Tweety Bird. Decorated with luscious frosting and sprinkles, it is a festive tribute to the ACME Fools antics.
● There will also be a social media take-over by the Looney Tunes (@LooneyTunes) across TikTok, Instagram, and Facebook.
● The WB Kids Youtube channel will have an ACME Fools live stream running all April long, where subscribers will be able to tune into their beloved sports-themed Looney Tunes episodes and sports related compilations.
● New celebratory “Sports Capsule: Team Looney Tunes” merchandise is now available on the company’s WB Shop with more to come.
● Turn left at Albuquerque and head straight for the brand-new Looney Tunes x RSVLTS apparel collab! Available now at https://www.rsvlts.com/collections/looney-tunes
● Step into summer with Sand Cloud’s new Looney Tunes collection featuring 3 vibrant, new designs. Bring the fun of the beloved Looney Tunes gang to the sand. Available at www.sandcloud.com on April 10th.
● Looney Tunes x Mad Libs from Penguin Young Readers is available now for preorder at www.penguinrandomhouse.com. With 21 “fill-in-the-blank” stories about Bugs Bunny, Daffy Duck, Elmer Fudd, and the rest of your favorite characters, Looney Tunes Mad Libs is the perfect activity for any fan of this timeless cartoon series!
● Get ready to walk, run or pedal along with some of your favorite characters in the Team Looney Tunes Virtual Challenges from The Conqueror. Track your 180-mile journey via the Conqueror app, unlocking awesome rewards like postcards and collectible cards of favorite Looney Tunes, all while achieving fitness goals. The family-friendly, 180-mile fitness journey is led by Daffy Duck, Bugs Bunny, and Wile E. Coyote. Complete each challenge and collect three stunning medals, each with a special removable pin. Sign up here: https://theconqueror.events/looneytunes/.
● Looney Tunes will be back in action with a family-friendly sports arcade video game title releasing across all console platforms and PC via Steam coming from Gamemill Entertainment. More details including a gameplay reveal will be coming soon.
● Warner Bros. Games’ MultiVersus, the free-to-play platform fighter videogame featuring Bugs Bunny, Tasmanian Devil, Marvin the Martian, and other iconic characters, is scheduled to officially launch on May 28. For additional information, visit MultiVersus.com.
● The “Looney Tunes: World of Mayhem”, a mobile role-playing game featuring Bugs Bunny and friends, will feature a “Space Opera” takeover, including newcomers from the Looney Tunes family and more, running from the first week of April to mid-May. Find the game on Google Play and the App Store.
● ACME Fools debuts on Cartoon Network’s Toon Cup app, featuring a Looney Tunes themed tournament. Bugs Bunny joins as a playable character with his exclusive Toon Cup Kit, alongside Tweety cheerleading from the sidelines. The game features Looney Tunes-themed elements including a football, themed kit colors and a tournament (available now on Google Play and the App Store across Europe, Middle East, Africa, Latin America and Asia Pacific).
● The new ‘Team Looney Tunes Get in the Game’ stage show will debut at Warner Bros. World Abu Dhabi theme park April 13 and runs through May 26 with plans to follow at Parque Warner Madrid, Warner Bros. Movie World in Australia and more. The new show features Bugs Bunny and Daffy Duck both vying to become coach of Team Looney Tunes. With the help from their team captains and their friend Lola Bunny, they will go head-to-head in a sports competition to see who the ultimate coach will be!
● In the UK, The Looney Tunes have teamed up with Fanatics and the England Rugby Union for a range of hoodies and tees for England Rugby fans of all ages. The collection will launch on 2nd April and can be found at www.englandrugbystore.com. Be sure to keep a look out for some Looney fun on 20th April when the Red Roses take on Ireland at Twickenham Stadium.
● Also in the UK, TNT Sports presenter Reshmin Chowdhury and Eurosport broadcaster Radzi Chinyanganya will receive a crate full of Looney Tunes goodies – available from WB Shop UK, Mad Beauty, and Primark – ready to take on a hilarious new workout with the ACME bootcamp, which they will be supporting across their social channels.
● In Japan, the Looney Tunes are teaming up with Major League Baseball to launch a t-shirt collection at selected JEANS MATE stores (Takeshita Dori, Ikebukuro, Osu and online) coming late Spring.
From baseball to basketball, boxing and wrestling and everything in between, the Looney Tunes cleverly push the limits of humor to suspend reality, defy gravity and stretch the imagination both on the court and off. The Looney Tunes have a long association with sports, including a past product collection featuring Team USA that debuted during the 1996 Summer Olympic Games in Atlanta. 1996 also introduced fans to the beloved “Space Jam” in which the Tune Squad were cemented as sports icons and paved the way for 2021’s “Space Jam: A New Legacy.” Recently announced, Warner Bros. Discovery Global Consumer Products (WBDGCP) has collaborated with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the beloved Looney Tunes characters with product beginning to roll out now through 2026. Additionally, eight National Olympic Committees (NOCs) from eight countries including the United States of America, Italy, Australia, New Zealand, Poland, Spain, and Mexico will create country specific Olympic Team X Looney Tunes merchandise, plus Paralympic Team X Looney Tunes merchandise for the United States and Brazil.