At the 2024 Licensing Expo, Dr. Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners.
Dr. Seuss Enterprises, a leading global children’s entertainment company, continues to stay dedicated to promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. For over three decades, Dr. Seuss Enterprises has stayed true to their vision of inspiring generations of readers and driving their status as a true pop culture and entertainment mainstay by inking hundreds of licensing deals in virtually every category and accelerating its global entertainment presence fueled by several new projects in development with the world’s most respected studios, creators and publishers. Additionally, Dr. Seuss Enterprises has maintained a commitment to supporting organizations that focus on high-impact causes, including education, health, diversity and inclusion, animal conservation, and the arts, by donating 100% of their profits to these worthy causes.
Below is a brief rundown of what Dr. Seuss Enterprises will be showcasing at Licensing Expo 2024:
Entertainment, Digital Content, and Experiences
- Wondery: In 2023, Dr.Seuss Enterprises kicked off a partnership with Wondery Kids & Family, a division of the top podcast studio and network Wondery to bring the quintessential and beloved world of Dr. Seuss to life through an upcoming line-up of podcast programming that is fun for the whole family. The first podcast, The Cat in the Hat Cast, debuted on September 18th in the #1 spot for children’s podcasts in the Apple store, and in the top 100 podcasts overall. This was followed by breakout hit Tis The Grinch Holiday Podcast, a variety show-style podcast featuring comedian James Austin Johnson (Saturday Night Live) as The Grinch, as he chats with celebrity guests who try to convince him to embrace the spirit of Christmas. Since its season one premiere in early November, ‘Tis The Grinch Holiday Podcast has consistently held the #1 or #2 spots in the Kids & Family category on Apple Podcasts. The upcoming year will bring new programming that builds off of these exciting podcasts.
- Warner Brothers Animation- The Cat in the Hat feature film will kick off the new Dr. Seuss movie slate followed by Thing One and Thing Two in an original feature length animated adventure. Bad Robot Productions has also been tapped to adapt Oh, the Places You’ll Go! for the big screen with J.J. Abrams and head of motion pictures Hannah Minghella as producers on the film and visionary director Jon Chu.
- Location Based Entertainment: Dr. Seuss Enterprises recently expanded their partnership with Kilburn Live to include international and the team at Kilburn is planning to bring the exhibit to Australia and Europe in 2024.
Expansion of Overall Merchandising Program
Across the full portfolio of literary properties, Dr. Seuss Enterprises plans to grow licensing programs around the following categories:
· Toys and Hardlines
· Food and Beverage
· Accessories
· Health and Beauty Care / Health and Beauty Aids
· Infant and Baby
· Travel
· Sustainability
· Digital and Gaming
Heading into the end of 2024/beginning of 2025, Dr. Seuss Enterprises already has some exciting deals and partnership plans queued up with major partners including USAopoly, Adidas, Outright Games, Pottery Barn, Williams Sonoma, and Hershey, among many others.
Campaigns
Dr. Seuss Enterprises is building out campaigns around some of the most popular characters and titles heading into the end of 2024 and 2025 including:
- The Lorax – Dr. Seuss Enterprises continues to work with eco-friendly partners to bring the earth loving Lorax to fans, as well as expand The Lorax publishing program to include new books featuring the Lorax for all ages.
- Oh, the Places You’ll Go! – Celebrating its 35th anniversary next year, graduates continue to find inspiration and take advice from the classic Dr. Seuss book Oh, the Places You’ll Go!. Dr. Seuss Enterprises’ growing annual program for the book includes partners across all categories, such as Life is Good, Oriental Trading Company, Hallmark, and more.
- Grinch- Everyone’s favorite loveable, but grumpy, character The Grinch continues to delight fans and dominate retail every holiday season. Dr. Seuss Enterprises continues to bring on world-class partners and develop impactful retail programs featuring characters from the popular book How the Grinch Stole Christmas!
The iconic portfolio of Dr. Seuss IP continues to capture the imaginations of both kids and adults across the globe. Dr. Seuss Enterprises looks forward to sharing more with the licensing community at Licensing Expo 2024.