Family Entertainment Live, one of the world’s leading presenters of live family entertainment events, and Mattel, Inc (NASDAQ: MAT) a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, announced record breaking performances of Hot Wheels Monster Trucks Live Glow Party that took place this past weekend, April 13-14, 2024. The tour made its debut in Mexico as 70,027 guests attended four sold-out Hot Wheels Monster Trucks Live Glow Party shows at Arena CDMX.
The sold-out performances were co-promoted by US-based Family Entertainment Live and leading Mexico promoter, Zignia Live. After its successful first run in Mexico City, Hot Wheels Monster Trucks Live Glow Party is set to return to Mexico in 2025, with stops in Mexico City (July 5-6, 2025), Monterrey (July 12-13, 2025) and Guadalajara (July 19-20, 2025).
“We are very excited to have Mexico City added to our rapidly expanding international tours of Hot Wheels Monster Trucks Live. The fan response has been incredible, resulting in historic attendance numbers and selling out in advance,” said Ken Hudgens, CEO, Family Entertainment Live. “Our incredible partnerships with Mattel and Zignia will have us coming back for years to come, while also extending our tour into Monterrey and Guadalajara next year.”
“We are delighted to have celebrated for the first time ever in Mexico the Hot Wheels Monster Trucks Live show this last 13th and 14th of April,” said Alejandro Arce Saldívar, General Manager, Zignia Live. “Arena CDMX is and will continue to be home to this amazing family show. 2025 will be filled with magic, hosting the show in Mexico City, and visiting for the first-time cities such as Monterrey and Guadalajara.”
“We’re thrilled to share the sensational success of the Hot Wheels Monster Trucks Live Show at Arena CDMX, with four sold-out shows. Following this exhilarating start, we promise even more excitement with Mexico City, Guadalajara and Monterrey scheduled for 2025,” said Angel Arturo Hidalgo, Mattel LATAM Licensing Director. “It’s been an unforgettable experience for Hot Wheels fans of all ages, made possible by the collaborative efforts of our esteemed partners, Family Entertainment Live, and Zignia. Our heartfelt gratitude goes to them for their invaluable contributions.”
Hot Wheels Monster Trucks Live Glow Party is produced by Family Entertainment Live and brings fans’ favorite Hot Wheels Monster Trucks to life including Mega Wrex, Tiger Shark, Demo Derby, Bone Shaker, Bigfoot, Gunkster, and introducing the brand new HW 5-Alarm, the firetruck hero of Hot Wheels Monster Trucks! The Glow Party production features spectacular lighting and theatrical effects, dance parties, and Hot Wheels toy giveaways. Fans can also witness a special appearance from a transforming robot, plus the high-flyers of Hot Wheels Monster Trucks Live Freestyle Motocross Team.
Fans can go to HotWheelsMonsterTrucksLive.com for more information. The Hot Wheels Monster Trucks Live tour is a partnership between Mattel and Raycom-Legacy Content Company, LLC, a wholly owned subsidiary of Family Entertainment Holdings, LLC.