TikTok live streaming is all the rage, and no one is doing it like POP MART! The renowned designer toy and entertainment brand from Asia currently expanding its US presence is at the forefront of retail innovation, leveraging TikTok live streaming to connect with shoppers in a fun and interactive way.
The live streams aren’t just about selling products; they’re about inspiring excitement! The dedicated TikTok hosts engage with viewers to share sneak peeks of upcoming launches and also perform live unboxings, where customers can have the host personally select their product and open it live during the stream! This unique “live unboxing” approach replicates the blind box experience POP MART is known for, allowing viewers that sense of anticipation, surprise, and delight.
POP MART currently live streams from their Beijing studio, and is actively exploring options for a US location to provide even more localized content as POP MART’s US fanbase continues to grow. Since launching their US livestream channel in late November 2023, channel sales more than tripled within just three months! This innovative approach is not only engaging fans but also driving significant sales growth.
POP MART has mastered the art of live streaming on TikTok, revolutionizing the way people shop for designer toys. With broader US expansion on the horizon, POP MART plans to continue engaging with shoppers in dynamic ways and offering their immersive shopping experience to even more fans and collectors.