Paramount Game Studios, part of Paramount, a leading global media, streaming and entertainment company, is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre, as part of the Roblox Creator Fund, which sets out to accelerate projects with innovative gameplay, ambitious visual designs, and creative ideas that are unlike anything else on the platform.
Bringing the iconic series’ “bending” abilities to the battlegrounds genre, fans can, for the first time ever, create their own bender, master their element, and compete in the Avatarverse. Within an arena environment that will be fast paced, frenetic and full of intense energy, bending takes the experience to the next level as users employ water, earth, fire and air moves rooted in traditional martial arts.
“Avatar: The Last Airbender has created a rich universe that generations of fans want to immerse themselves in, and Roblox allows users to have that experience,” said Doug Rosen, SVP, Games and Emerging Media, Paramount. “We’re thrilled to be able to work with Looty Games and Roblox to deepen fans’ connection to the franchise in this virtual world.”
The game will launch Summer 2024 on Roblox, with an official title and more details to be revealed in the coming months.
Nickelodeon’s Avatar: The Last Airbender emerged from its three-season run (61 episodes), from February 2005 to July 2008, as one of the most beloved animated properties in history. Honored with a Peabody Award and Primetime Emmy, along with multiple Annie Awards and Genesis Awards, the series follows the adventures of the main protagonist Aang and his friends, who must defeat Fire Lord Ozai and end the Hundred Year War to restore balance to the Four Nations.
In addition to the series’ success, the property has also been translated into several bestselling book series, which continue to roll out new original stories. The graphic novel series has sold over 3M copies, and the young adult novels have spent 25 total weeks on the New York Times bestseller list and have over 700,000 copies in print. The Home Entertainment category has also been incredibly successful, generating nearly $65MM in global retail sales across digital and physical media since 2015. In 2024, Avatar: The Last Airbender In Concert will take fans around the globe on an unparalleled musical odyssey with a live orchestra bringing the show’s iconic musical score to life.
Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.