The Mighty Jaxx Group (‘Mighty Jaxx’, ‘the Group’), a global network of brands and companies that aims to bring tomorrow’s pop culture, content, and experiences right into your home and hands, is pleased to announce the appointment of Matt Buss as its General Manager (Americas) to drive its brand growth, licensing and retail business in the Americas.
Based in Los Angeles, Matt is an accomplished business leader and innovator with a track record in brand development, product innovation, and strategic expansion, and has more than 15 years’ experience dealing with all major / mass global retailers.
Bringing a global perspective and a unique blend of financial focus and creative vision, Matt combines a rich history of driving revenue and brand growth and in his new role, will be responsible for the overall strategy and growth of Mighty Jaxx across the Americas, together with a team that he will build and lead.
As part of his long-term goals of establishing Mighty Jaxx as a leader in the collectibles and entertainment industry and especially in the Americas region, Matt will
1. spearhead and expand Mighty Jaxx’s online/offline retail strategy with strategic retail partners and distributors,
2. work with Mighty Jaxx to secure new licenses and collaboration opportunities &
3. developing product diversification and charting industry innovation on behalf of Mighty Jaxx
Formerly the General Manager of OnDemand at THG, he successfully led the expansion of retail brands into the US market, achieving consistent growth and spearheading projects in Brand and Digital Marketing, Product Development, and NFT/Metaverse.
With prior experience as Head of Sales US at Eaglemoss – Hero Collector, Matt drove revenue growth, secured major retail placements, and established a strong brand presence, including successful programs with retailers like Walmart. Prior to that, Matt was also a key contributor to the success of Titan Entertainment, where he played a pivotal role in the successful launch of Titan Vinyls, in the US and Europe.
Jackson Aw, Founder and CEO, Mighty Jaxx, said “The Americas has been a big part of our growth globally in the past 12 years and the appointment of Matt Buss will allow us to tap on his years of experience in growing consumer brands from the ground up.
“We have always followed Matt’s work closely and seen the results he’s achieved. When the opportunity came for us to get him onboard, we didn’t hesitate, knowing we would be giving ourselves an injection of rocket fuel to surpass what we set out to achieve. Matt’s passion and knowledge of the industry has been impressive and impactful from the get-go.”
“We believe there is growing demand from our audiences and plenty of untapped potential for us here in the Americas. We are going to listen to our fans and make you an even bigger priority for us in 2024 and beyond.”
Looking ahead for 2024
“At Mighty Jaxx, we work with the belief that everyone is a collector, and with a mission to bring tomorrow’s pop culture, content, and experiences right into your home and hands, we look forward to making collecting an essential part of life, and an important reminder of the creativity and nostalgia that exists in our daily lives. With a global licensing portfolio that already includes the likes of Netflix, Disney, Formula 1, Hasbro, Warner Brothers and Toei Animation, we are excited to continue creating and collaborating with the world’s top brands and artists in the fields of technology, entertainment, music, art, fashion, and streetwear.”
Matt Buss, General Manager (Americas), Mighty Jaxx, commented, “I am thrilled to join Mighty Jaxx as the General Manager for the Americas region. This role presents an incredible opportunity to leverage my expertise in sales strategy and business development to drive growth and innovation in one of the most dynamic markets in the world. I am excited to collaborate with the talented team at Mighty Jaxx, working together to exceed growth targets, strengthen partnerships, and elevate the brand’s presence in the Americas. With a passion for consumer products and a commitment to excellence, I look forward to contributing to Mighty Jaxx’s continued success and shaping the future of the collectibles and entertainment industry.”