Novel Entertainment has signed a far-reaching deal with leading webshop Star Editions to bring bespoke, on-demand Horrid Henry merchandise to a global audience.
For over a decade, Star Editions has been sourcing the very best imagery from around the globe and transforming it into art prints, greeting cards, giftware and stationery, working with leading brands including Mr. Men and Beano.
The agreement will see a whole range of print-on-demand Horrid Henry products available featuring brand new designs including: T-shirts, mugs, tote bags, hoodies, water bottles, coasters and posters – many items which have not been available before.
Star Editions has built the infrastructure of the shop with the designs coming from the team at Novel Entertainment. The collection is accessible from the Horrid Henry website and, as well as the new items, it will stock merchandise from Novel’s existing Horrid Henry licensees – brokered by licensing agency Caroline Mickler Limited – including board games, dressing-up costumes, Top Trumps packs and jigsaw puzzles.
Novel Entertainment’s Co-Founder Mike Watts said: “The webshop we have created with Star Editions is an exciting new development in the Horrid Henry brand. For the first time ever, fans and consumers are able to order bespoke print-on-demand products across an expanded range of merchadise. We are excited to take Horrid Henry products to an even broader global audience and look forward to adding additional new lines next year.”
Star Editions CEO Will Marston adds: “I’m thrilled with the launch of Star Editions’ latest Print on Demand shop. Horrid Henry has been a staple in our house for years, so to be able to work with Novel Entertainment and Caroline Mickler on this has been a dream. So excited about what we have planned together for 2024 and beyond and once again creating something which truly showcases Star Editions’ passion and commitment to online gifting innovation and delivering exceptional brand experiences. I am confident that this new store will captivate the discerning hordes of Horrid Henry hooligans, young and old!”