In celebration of Hasbro’s 100th anniversary, the leading toy and game company announced that Alan Hassenfeld and The Hassenfeld Family Foundation would donate $1 million to four purposeful charities aligned with Hasbro’s philanthropic strategy through its Centennial Fan Choice Campaign on HasbroPulse.com. From September 22 to November 30, Hasbro’s passionate fan base was given the opportunity to choose how the $1M was allotted through voting online for each purchase they made on HasbroPulse.com. Hasbro is excited to announce the results of the fan vote, revealing that Toys for Tots has won first place with a donation of $400K, while Hasbro Children’s Hospital takes 2nd place to receive $300K, One Tree Planted snags 3rd for $200K and Games for Change came in 4th place with $100K.
The campaign was successful in drawing 34,000 fans who actively participated in voting. On December 6, for Global Day of Joy, Hasbro’s company-wide day of service intended to spread the joy of play through employee-led volunteer projects, donations will officially be granted to the four charities, helping to spread holiday cheer.
Toys for Tots is celebrating its 76th year as the nation’s flagship children’s holiday nonprofit. The organization’s work empowers parents and caregivers to be the heroes of their holiday, giving them toys and games to take home to give to their children. Over the 76 years, Toys for Tots has distributed 652 million toys, helping 291 million children experience a happier holiday.
Hasbro has supported Toys for Tots for 27 years, donating a total of more than 8.4 million toys and games over the course of their partnership. The companies have also worked together for natural disaster relief initiatives, such as for the hurricanes in Puerto Rico, Louisiana and Florida, where they fulfilled special holiday toy deliveries to communities in need. Additionally, Hasbro employees actively engage with Toys for Tots by volunteering to sort toys and games at warehouses in communities where Hasbro operates in Rhode Island, Los Angeles and Seattle.
“This year has been a monumental celebration for Hasbro’s 100th anniversary, and it’s truly special to see our fans actively participate in making a positive impact,” said Alan Hassenfeld. “I want to thank our loyal fans for making their voices heard and showing that we all can make a difference in making our communities and the world a better place. These are all exceptional organizations, and I’m thrilled to contribute to their ongoing individual missions to tackle issues near and dear to me and my family’s hearts.”
“For 100 years, Hasbro has been dedicated to its mission of creating meaningful products that ignite the joy and exhilaration of play,” said Chris Cocks, Chief Executive Officer at Hasbro. “Special thanks to Alan Hassenfeld and the Hassenfeld Family Foundation for their generous donation and for being the driving force behind Hasbro’s purpose-driven approach. I am excited to join Alan and our employees worldwide today in our company-wide Global Day of Joy, a day of philanthropic service, as we continue to work towards fulfilling our mission.”
“We congratulate Hasbro in their 100th year in being the world’s leader in play”, said Lieutenant General Laster, U.S. Marine Corps (Retired), CEO of Marine Toys for Tots Foundation. “For 27 years, Hasbro has been an instrumental and valued partner helping Toys for Tots reach millions of children year after year. We are excited to be the winner of Hasbro’s Centennial Fan Choice Campaign and grateful for the Hassenfeld family’s generous support”. Laster concluded, “Hasbro’s community service goals certainly align with those the Marine Corps has promoted for over 75 years through our Toys for Tots Program and we couldn’t be more proud to be partners. With their generous support, we will be able to fulfill the holiday dreams of millions of children, who otherwise might be forgotten.”
Established in 1944 and based in Providence, Rhode Island, The Hassenfeld Family Foundation is a nonprofit organization focused on supporting individuals committed to the public welfare of Rhode Island’s citizens through outstanding service in its state, local, and nonprofit agencies.
Founded by the Hassenfeld brothers in 1923, Hasbro has been creating fond memories for generations of children and their families, one game, one toy, one story at a time. The Hassenfeld visionaries believed in doing good things and making the world a better place, and 100 years later, the company continues to be guided by that greater purpose. Throughout Hasbro’s time, the company has launched dozens of iconic brands that have not only persisted, but thrived, in media and pop culture. Through Mr. Potato Head, G.I. Joe, Transformers, My Little Pony, Monopoly, Play-Doh, NERF, Magic: the Gathering, Dungeons & Dragons and many more, Hasbro aims to continue its mission in delivering captivating stories and play experiences for fans of all ages, all around the world.