WHP Global (“WHP” or the “Company”), parent company of Toys”R”Us, announced the location of its second US flagship store at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year.
Today in the United States, Toys”R”Us has a global flagship store at American Dream, and through a landmark partnership with Macy’s over 452 Toys”R”Us shop-in-shops are open inside every Macy’s store nationwide.
“After the success we’ve experienced with our first flagship at American Dream and shops inside Macy’s, bringing Toys”R”Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round,” said Jamie Uitdenhowen, Executive Vice President of Toys”R”Us at WHP Global. “I’m thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys”R”Us brand through new concepts and to new locations around the world.”
The new Toys”R”Us flagship store at Mall of America spans over 11,000 square feet and offers a wide assortment of the hottest toys and games for Toys”R”Us kids of all ages. Families can shop for their favorite toys, take a photo with Geoffrey the Giraffe, and rediscover their love of play. Beginning in 2024, the Toys”R”Us flagship will introduce exciting new branded elements like Geoffrey’s Café and ice cream parlor as well as interactive experiences and product demonstrations from popular toy vendors.
“Toys”R”Us has played a role in creating special memories for so many of us,” said Heather Brechbill-Swilley, Senior Vice President of Leasing at Mall of America. “We are excited to bring this playful and iconic brand to life at Mall of America for the next generation to enjoy. Whether you’re a kid or a kid at heart, this nostalgic brand will be the perfect addition for families and guests of all ages this holiday season.”
“It is incredibly exciting to be a part of the return of Toys”R”Us and we are fortunate to have the backing of WHP Global and Mall of America as we bring this flagship store to life for families just in time for the holidays, ” shares Gideon Schlessinger, CEO of Go! Retail Group.
For more than 70 years Toys”R”Us has been a global leader in the toy category celebrating the joys of childhood and play with kids of all ages. Geoffrey the Giraffe, the beloved mascot of Toys”R”Us, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,400 stores and e-commerce businesses in 31 countries.
Toys”R”Us at Mall of America will be located on Level 1, East. For details on opening celebrations and store hours, visit: https://mallofamerica.com/directory/toys-r-us and follow @toysrusmoa on Instagram. To stay up to date on Toys”R”Us openings and activations, visit toysrus.com and follow @toysrus on Instagram, Facebook and TikTok.