Global independent animation ZAG has signed with Kuwait based family-owned clothing and accessory company RIVA Fashion for an exciting line of girls’ fashions for the globally successful brand Miraculous. The announcement was conveyed by Carlotta Caracciolo, ZAG’s Vice President of Licensing & Retail for the Middle East, Turkey, Greece, Africa & India.
Miraculous – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe and Miraculous: Ladybug and Cat Noir, The Movie, launched theatrically in Europe this summer topping the box office in France and Germany; and launched on Netflix on July 28. Retail sales for the brand are over $US1 billion with 300 million products sold.
The Miraculous clothing range, which launches October 15, incudes an embellished sweater dress that features a belted waist and a tiered skirt; a short-sleeved hoodie dress with a printed design and a pleated hemline; a two-piece set with printed hoodie and comfortable sweatpants; a cute and fun t-shirt, long-sleeved top, and jeans, all with velvet embellishments; and a chic and edgy printed faux leather jacket. Accessories include an adorable round crossbody bag that features a ladybug design. The new line will be supported by a social media campaign and in-store graphics.
“With over 140 stores throughout the Middle East, Riva Fashion offers fashion, accessories and footwear collections that combine the latest fashion trends with comfort for those who want to stay stylish and feel good in what they wear,” commented Caracciolo. “The new RIVA Kids collection for Miraculous, that features modern and adorable designs with a touch of glamor, will undoubtedly be a big hit with girls across the region.”
“Miraculous has become a beloved brand across the Middle East, celebrating the strength, determination and triumph of girls and boys alike,” added Mr. Ahmed Al Tahan, General Manager for Riva Kids. “We’ve enjoyed designing this fashion forward collection for girls with ZAG, and we can’t wait to share it with Miraculous fans everywhere.”
Miraculous – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and has been ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series is available across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug & Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 37 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 550 million+ plays on Roblox. Over 300 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.