Zigazoo Kids, the world’s largest kid-safe social media platform for Generation Alpha that has prominent investors including Jimmy Kimmel, Serena Williams, Charli and Dixie D’Amelio and the NBA, is marking a major milestone for its Celebrity Reads literacy program. As the 100th celebrity to make a special visit to the platform to read a book to Zigazoo users, Shark Tank personality, entrepreneur, and investor Daymond John will read his recently released children’s book, Little Daymond Learns to Earn (Random House Children’s Books). Zigazoo Kids initially launched the Celebrity Reads program in July 2021 with the purpose of encouraging kids to read, especially during summer months when kids are out of school and don’t have as much opportunity to hone their reading skills. Since launch, a number of popular celebrities have participated in the program including Kristin Chenoweth, Karamo Brown, Elizabeth Olsen, Camila McConaughey, Kel Mitchell, Holly Robinson Peete, Bethany Hamilton, Diane Kruger, and Max Greenfield. Parents and kids interested in checking out celebrity readers and Daymond John’s new reading can sign up for Zigazoo Kids here.
Emily Dixon, Director of Creator Growth, said, “Zigazoo’s Celebrity Reads started as a way for celebrities to reach kids directly and promote literacy during the summer slide, and evolved into a one-of-a-kind program. Just like Hollywood stars need to appear on the talk-show circuit when they are promoting a new movie or show, they need to stop by Zigazoo when they release a new book or want to reach kids.”
Little Daymond Learns to Earn, bestselling author Daymond ignites kids’ early interest in how money works–including the concepts of saving, spending, budgeting, and borrowing–to develop a basic foundation of financial literacy that sets children up for success in the future. The book promotes teamwork, creativity, and strategic thinking through a fun and easy to follow story that gives families a chance to begin their financial intelligence journeys at an earlier age.
“I’m so proud of Little Daymond Learns to Earn and its ability to help families and teachers start important financial discussions with the children in their lives at a younger age,” said Daymond John. “Financial literacy is critical and too often overlooked for elementary school children in particular, and I’m excited to do this reading with Zigazoo to make these teachings even more accessible.”
Zigazoo Kids launched during the pandemic in 2020 and is essentially a TikTok meets Reddit style platform for Generation Alpha. Children can browse and view short-form media content, actively respond by recording and sharing 30-second videos, and interact with other kid subscribers, all in a kid-safe environment lauded by media advocacy organizations such as Common Sense Media and the kidSAFE Seal Program. The platform immediately struck a chord with major celebrities, leading to the launch of the Celebrity Reads program, which has hosted a range of well-known stars reading their books, including Dolly Parton’s Imagination Library, and late-night legend and Zigazoo investor, Jimmy Kimmel’s The Serious Goose.
To see a full list of past celebrity readers, visit https://zigazoo.com/kids/celebrityreads