Hasbro, a leading toy and game company, and Minecraft announced an exciting partnership for the popular sandbox video game. The free Minecraft NERF World DLC (downloadable content) gives players an immersive experience full of thrilling challenges involving their favorite NERF blasters combined with iconic Minecraft worlds and mobs.
In this DLC, players use NERF blasters to target mobs in different arenas inspired by locations from the game, featuring experiences that are true to the NERF brand: blaster battles, a NERF-themed arena, parkour challenges, and more. Throughout these experiences, players will wield Minecraft NERF products and fight a final boss inspired by one of the most memorable Minecraft mobs: the NERF Ender Dragon.
The DLC seamlessly integrates real-world products into its gameplay loop, including Hasbro’s Minecraft-branded NERF Ender Dragon Blaster, which is available now at Walmart and other major retailers.
The Minecraft NERF World DLC will be available for Minecraft: Bedrock Edition (sold separately) via Minecraft Marketplace on October 2, 2023.
For nearly 55 years, NERF has remained an unrivaled category leader, and the brand continues to expand through innovative products, digital and gaming offerings, licensed products, sports expansions, in-person experiences, talent partnerships and much more–turning NERF into the social, active play lifestyle brand it is recognized as today.
Minecraft is the best-selling video game of all time with millions of players in every country and territory around the world including Antarctica and the Vatican City. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, games like Minecraft Education, Minecraft Legends, and Minecraft Dungeons, a diverse line of consumer products, a growing library of in-game Marketplace content, books and an upcoming major motion picture.