In a bold move that will extend the intersection of Hollywood, Broadway and theatre globally, Hollywood.com and Nederlander Worldwide Entertainment (NWE) announced the formation of Hollywood.com LIVE as a joint venture between Hollywood.com and NWE. In addition, the new venture announced its acquisition of Theatrely, the only Gen-Z led media company that offers the internet generation’s perspective on live theatre.
Hollywood.com LIVE has begun selling tickets online to Broadway, London’s West End and regional theatres.
The joint venture paves the way to grow live theatre audiences by leveraging Hollywood.com’s 25 plus years of deep entertainment content and user traffic into ticket sales. Hollywood.com will cross-sell tickets to theatrical productions by expanding the Theatrely brand and driving traffic to it.
Hollywood.com Live is headed by entrepreneurs Laurie Silvers, Mitchell Rubenstein and Robert Nederlander, Jr. Silvers and Rubenstein are the founders of Syfy Channel, Broadway.com, and MovieTickets.com, and the co-founders of Misfits Gaming Group. Robert Nederlander Jr., CEO of NWE, adds his theater expertise and vision to the team.
Rubenstein commented, “This new venture and the Theatrely acquisition is a huge positive for theatre productions and consumers.”
Nederlander added, “We have the opportunity to substantially expand the audience for legitimate theatrical productions. This is a win-win.”
Theatrely, co-founded by Kobi Kassal, Jordanna Brody, Max Sauberman, Max Johnson, and David Treatman, has rapidly ascended to prominence in the industry since its inception as a college radio show turned burgeoning media outlet during the pandemic. With its comprehensive coverage of all things theatre from Broadway and London’s West End to regional productions, Theatrely offers a fresh perspective and has cultivated a dedicated online community. The platform has been at the forefront of redefining how younger audiences engage with theatre, bridging cultural gaps, and revolutionizing the use of social media in the theatre community.
“The team at Hollywood.com Live is some of the best in the business,” said Kassal and Brody of Theatrely. “We are enthusiastic about this opportunity to expand our reach to wider audiences.”