The “King of the Monsters” is stomping into the fashion scene as Toho International, the Japanese studio’s U.S.-based subsidiary that has brought classic Godzilla to life, and American streetwear brand Teddy Fresh announced the launch of their monster-sized new fashion collaboration inspired by Japanese cinema’s world-famous Godzilla.
Colorful with a fierce twist, the collection includes 15 new and original pieces, from mesh tops and zip hoodies, to button downs, tees, neck ties, a skate deck, and more. Ranging in price from $36 to $110, the full collection brings the spirit of Godzilla to a must-have line that both Kaiju and fashion fans alike will love.
“The Teddy Fresh x Godzilla collection allows fans to wear their favorite kaiju on their sleeve. We’re proud to have worked with Teddy Fresh on a fashion line that provides a fresh spin on a pop-culture icon like Godzilla and look forward to seeing how fans style the collection,” said Kristin Parcell, General Manager of Toho International.
“Now Teddy Fresh is joining forces with the legendary Godzilla franchise for an unforgettable limited-edition collection. This collaboration was inspired by the larger-than-life presence of Godzilla that the timeless monster embodies. By infusing the playful nature of Teddy Fresh designs with the memorable imagery of Godzilla, this partnership promises a distinctive and unexpected line of streetwear,” said Hila Klein, CEO of Teddy Fresh.
Fans can shop the Teddy Fresh x Godzilla collection at TeddyFresh.com starting April 6.
Multitalented artist and innovative designer, Hila Klein, launched Teddy Fresh in 2017. With a passion for retro, colorful styles, Hila has quickly become a trailblazer in the fashion industry. Teddy Fresh, her rapidly growing brand, masterfully blends the vibrancy of vintage aesthetics with a modern, edgy flair, making it a favorite among fashion-forward individuals. Hila’s dedication to her craft and unyielding ambition have been instrumental in propelling her to the forefront of the design world. Continuously collaborating with talented illustrators and designers, Hila ensures that creativity remains the driving force behind every Teddy Fresh project, solidifying the brand’s position as a rising star in the world of fashion.
Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.