Archie Andrews stars in an all-new apparel collection from streetwear brand, Hours, now debuting at retail, in partnership with Archie Comics. The capsule collection includes a variety of Riverdale High inspired products for both men and women with modern silhouettes including drop shoulder hoodies, drop shoulder tees, a leather sleeve varsity jacket, flat brim caps, and socks. The collaboration merges Hours core values – high quality fabrication at accessible price points – and classic Archie elements with a twist.
The partnership was brokered by Archie Comics’ licensing agent King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, and their Canadian agent, Segal Licensing. Archie Comics is the leading mass market comic book publisher in the world and a vibrant media company whose iconic library includes characters such as Archie, Jughead, Sabrina the Teenage Witch, Katy Keene, and Josie and the Pussycats.
“Archie Comics is excited to partner with Hours on this excellent collection that unites our brands,’ said Archie Comics CEO and Publisher Jon Goldwater. “We look forward to seeing great success together.”
Roman Hessary, owner, Hours, added, “Archie has been a mainstay in pop culture for a very long time and a perfect alignment us to be collaborating with such an iconic property. The comics were a big part of us growing up and we’re honored to be reimagining the classic Archie characters through the Hours lens.”
80+ years after the Riverdale High gang’s historic debut, Archie remains one of the hottest and most vibrant comic properties in the world. Recent collaborations for Archie and the gang include Kate Spade New York, Unique Vintage, and Keds.
“Archie and his friends at Riverdale High are engrained in pop-culture, particularly among younger audiences,” said Jarred Goro, vice president licensing, North America, King Features. “While Hours is a newer streetwear brand on the scene, they are already making big waves with their trend-forward yet affordable approach, and we are looking forward to seeing the reaction from fans.”
The Archie Comics x Hours capsule collection is available now exclusively at HoursCollection.com.